Now that your website is growing and you’ve got steady traffic coming in, it’s time for the third step in the inbound marketing methodology: closing your qualified leads into customers.
Nextiny Marketing & Sales Blog
For the last ten years, operational changes – for better or worse – have been enormous in the healthcare industry. Couple that with the constant evolution of technology, and you have a virtual cacophony of marketing challenges. Whether you’re a corporate medical organization, regional healthcare center, or private medical clinic, your marketing manager must be able to adapt quickly to meet the demands of more savvy, Internet-dependent patients.
You’ve identified your ideal Buyer Personas, you’ve got remarkable content, and you’re attracting new and qualified visitors. Now it’s time for the next step, convert those visitors into leads. So what exactly is a lead you ask?
Traditional marketing is outdated and rapidly on its way out the door. Traditional marketing says, “Stop what you’re doing, look and listen to me!” It’s disruptive and not useful. The problem isn’t with the reach of traditional media, email and radio are still very powerful tools. In 2015 there were over 205 billion emails sent and received per day, and over 91% of Americans tuning into the radio per week. Now think about how many emails you have deleted this morning alone, without ever opening them. Probably quite a few. And when you were in your car today did you sync to your favorite Pandora or satellite radio station? The main problem with traditional marketing practices is that they’re interruptive and people are getting much better at tuning them out, or completely cutting them out altogether.