Nextiny's Marketing and Sales Blog

Looking for an Inbound Marketing Agency? Why You May Not Want to Work With us

Published on Feb 16, 2017 3:50:00 PM by Gabriel Marguglio

Here at Nextiny Marketing we view our clients as partners. It is pivotal to both our success and yours that we are ideal partners. Below are some of the reasons why you may not be a good fit to work with our agency, and therefore why a company should probably not contact us.

 
 
 
 
 
 
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Wistia video thumbnail - Inbound Marketing Sarasota: Who is Nextiny's Ideal Customer?
 

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Related Blog: How Long Will it Take to See Results from Inbound Marketing?

 

1. You only want a website, and nothing else.

As with any creative project it can be easy to get wrapped up in the minute details and not move forward at all. If you want to spend the next year of your life designing the “perfect” website, that is your prerogative.  We don’t see your website as just a brochure, but as a tool to get you more leads and increased sales.  While we understand that a website has to reflect your brand and be user friendly, the primary goal in the beginning  is to get your website up and working for you as soon as possible, so that the people who are looking for you can find you. We focus on the 20% of things that will bring 80% of impact in your business. Growth Driven Design takes the pain out of the website design process while making it more effective.

2. You don’t believe in Sales and Marketing working together toward the same goal.

If you believe that sales and marketing are constantly battling each other, then you may be unfamiliar with how inbound sales and inbound marketing depend on each other. At Nextiny we are both inbound marketing and inbound sales certified. We’ll work with your sales team to ensure the delivery of high quality leads by the marketing team and the appropriate lead nurturing by salespeople. Working together with the same goals we can achieve so much more. We also offer Sales Enablement Services to our clients.

3. You’re resistant to new technologies and the Inbound Marketing Methodology.

If you are looking for a traditional outbound marketing agency, that is not us.  We work to help qualified leads find your company online and we nurture them so they keep coming back to you. Here's why we do Inbound Marketing and Inbound Sales.

4. You’re looking for a provider of services who can do work for you, instead of a strategic partner to work with.

If your style is to pay an agency to do your marketing and expect to just hand over the baton, this probably isn’t going to work.  We partner with our clients to understand their products and services, and the best ways we can showcase them and sell them together. If you don’t have time to be part of our approval process and to give us feedback in a constructive and positive feedback in a timely manner, we cannot then do our part. Feedback is a key part of every process through your inbound marketing journey, but helpfulness and positivity go much further than hostility and negative comments, not to mention foster a better partnership by spending more time moving forward and less time pointing fingers. Click here to read our latest case studies from customers that work with us to generate amazing success.

5. You don’t want to use HubSpot because it is too expensive.  

HubSpot is the number one tool for online marketing and the world’s leading inbound marketing and sales platform. We are proud HubSpot Gold agency partners. If you are against using HubSpot, we are probably not a great fit for you. The value of HubSpot exceeds its cost when you do inbound the right way.

6. You don’t believe your website can bring you new customers.  

We are not going to spend your time and money convincing you that what we do works.  We’d rather spend those resources on promoting your business the inbound way.  The reputation of HubSpot as the cutting edge marketing tool, our reputation as an agency, and our case studies demonstrate how our efforts work and prepare you for a successful partnership. Your ideal customers are looking for you on Google right now, are you there?

7. You have a negative view of marketing agencies based on what they used to be.

We understand that traditional marketing agencies promised a lot, but often fell short when it was time to prove return on investment. We are part of the new breed of marketing agencies - accountable from the beginning to end of the sales cycle.  

8. Your leadership team is not on board with an inbound marketing partnership.

If your company is in the middle of a transitionary period, taking on a partnership with another company can be difficult, if not impossible. If family members or business partners have conflicting views of your marketing and sales goals -- or if you’re trying to convince someone within your company that inbound marketing is important -- then this might not be a good fit. It is best to wait until everything is resolved and on the right track to truly form a successful partnership. At Nextiny we value our partnerships with our clients and are careful during our client acquisition process to ensure we are creating the best possible partnerships for both parties.

9. You think that we need to have something to lose in order to generate success for you.

Integrity and drive are part of our company’s culture and already well established in everything we do. We have a team comprised of intrinsically motivated employees who will always go the extra mile. Therefore offering incentives is never something our partners have to be concerned with. In the initial stages we set up marketing and sales goals in order to track progress and continue driving success.

If you feel the same way about these things and have struggled with these same kinds of issues in the past and have recognized that these points are aligned with your views, contact us to schedule a meeting.

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Topics: Inbound Marketing Sarasota, inbound marketing leads, Marketing & Sales Blog