Twenty years ago, it was thought that we would be flying around like the Jetsons on our daily commutes by now. Many of us believed we would be teleporting to destinations and dreaming that we would be able to do everything from banking to vacation planning from the convenience of our phones.
Oh, wait...
Now think back to what websites were like twenty years ago. If you were lucky enough to even have the ability to surf the Web back then, you might remember how archaic websites were when the Internet was in its infancy. SEO didn't exist. The word "blog" hadn't yet been invented and cyberspace strategies weren't even in anyone's imagination.
Related Blog: Do You Need an Entire Website Redesign?
Many of the things that will make website design amazing twenty years from now are already becoming necessities today. After all, there was a time when simply having a website was good enough. In today's world, a website can't do much by itself; it needs a strategy, blogs, and SEO to be optimally effective.
Here are a few of the features that take website design from the Stone Age to Cyber Success:
Aesthetic Appeal.
Have you ever landed on an ugly website? Most likely, the answer is, "Yes". How long did you stay on that site? In truth, you probably can't remember because you likely left that site almost immediately. Here's the deal: it doesn't matter how great you are or how amazing your products and services are; if your website isn't attractive, the majority of your potential consumers won't care. Your competitors have figured this out, and as website design advances, the competition is only going to get stronger. Today's website design trends will only will surely advance over time, so it's imperative that you get your finger on the pulse today.
Intuitive Navigation.
Frustration leads to evacuation. In other words, if your website doesn't make sense, it will frustrate visitors and make them leave before you can get your point across. Ease of use is essential now, and it will only become more necessary as we become more connected.
Blogs.
Before the word "blog" was born, people had limited availability to learn about you before they made a purchase. Consumers these days are well-educated, and they expect you to be able to teach them all that they need to know about you before they hand over the cash. Blogs help you create relationships with your consumers, and they allow you to advertise your products and services without, well, blatantly advertising. Google is constantly updating its algorithms, and without fresh content and relevant material, the Googlebots might simply overlook your site, leaving potential revenue floating around in cyberspace forever.
The Numbers.
You'll never know if your website's effective until you have the numbers to support your theories. There are many tools out there to help you get your data in order, with one of the most popular, of course, being Google Analytics. As the old sayings go, you can't know where you're going until you know where you've been, and the past is the best predictor of future behavior. What we're saying is, you need to know what's working well, what has not gone so greatly, and where there are ample opportunities to be more awesome. Once you know the numbers, you will be able to fill in the blanks so your website continues to propel forward for many decades to come.
