Nextiny Marketing & Sales Blog
This past weekend, Hurricane Irma impacted our lives in a way that gave us all perspective on what really matters. From tracking the storm while it was still in the Atlantic and preparing our homes and families for potential damages, to now dealing with the impact that Hurricane Irma has had on our state, we are truly learning the meaning of community. We saw people of all different backgrounds reach out to make sure that their neighbors felt prepared and safe. Our co-workers continuously checked in with one another all through the weekend to ensure that everyone and their families were ok and had what they needed. It was a great thing to experience in a time of such uncertainty.
Is email still a relevant tool? The answer is simple… YES! When you're using email best practices you give yourself a better opportunity to generate success for all of your marketing and sales campaigns. There are a variety of tools, strategies, and HubSpot integrations that allow your marketing and sales teams to optimize their email campaigns for all stages of the buyer’s journey. Elise Beck, a HubSpot Sales Product Marketing Manager, is flying down to Sarasota from Boston to share her email marketing knowledge with us, and we want you to join!
There are several different platforms in which you can have your website and each can be optimized effectively if you know what you are doing. We recommend migrating your website into HubSpot for 4 reasons:
- Everything is now integrated in HubSpot from blogs, to emails, to the website pages themselves
- The pages are simple to adjust and change, thus empowering your customers
- Your website becomes faster, easier to browse, and Google indexes more pages which all help with SEO
- Utilize dynamic content based on who is looking at the page
Nextiny Marketing presents their newest video series, Coffee Talks. In this episode, Gabriel Marguglio and Kara Inglis discuss their favorite parts, key takeaways, and biggest trends from HubSpot's 2017 Partner Day last week in Boston. The topics covered include:
- Video Marketing
- Social media lead generation
- Higher focus on mobile-friendliness
- Utilizing HobSpot's COS
- AMP technology
- New ways to engage with leads
Being a HubSpot Agency Partner is a benefit to us as well as your business in two distinct ways. First, through this partnership we are able to connect with other partners to create meaningful connections and continuously expand our education on a daily basis. Each of our team members also strives to expand their inbound marketing knowledge by completeting certifications through the HubSpot Academy. Secondly, we utilize HubSpot as a software. This marketing tool allows us to access everything from one location, optimize everything consistently across platforms, and analyze the results. Watch the video below to learn why being a HubSpot Partner is important to our agency's continued educational pursuit, overall success and commitment to your bottom line.
The Internet changed the buyer-seller relationship, shifting power from the seller to the buyer. As a result, your sales strategy should shift focus to the buyer, rather than being focused on the seller.
When focusing on sales enablement, personalizing the entire experience based on the buyer's context is key. Inbound Sales enablement provides a complete analysis of the sales process, the proper tools for your team, and empowerment through training while aligning your marketing and sales teams' goals.