A mix of inbound marketing and growth driven design (GDD) has proven to be a recipe for successful web development. Inbound marketing consists of all the elements it takes to attract followers to your website while GDD deals with the mechanics that make a loyal audience possible. Here are the main factors that make inbound marketing and GDD a strong strategy for your website to attract your ideal customers.
Nextiny Marketing & Sales Blog
Inbound marketers have a lot of unique opportunities when it comes to guiding individuals through the sales funnel. Different levels of interaction and different types of content offers can be made available to potential customers in order to help them flow through the sales funnel. Ultimately, the sales funnel is a process of curation: the right visitors to your website will become leads, the right leads will convert to prospects, and the right prospects will go on to complete a purchase.
This past weekend, Hurricane Irma impacted our lives in a way that gave us all perspective on what really matters. From tracking the storm while it was still in the Atlantic and preparing our homes and families for potential damages, to now dealing with the impact that Hurricane Irma has had on our state, we are truly learning the meaning of community. We saw people of all different backgrounds reach out to make sure that their neighbors felt prepared and safe. Our co-workers continuously checked in with one another all through the weekend to ensure that everyone and their families were ok and had what they needed. It was a great thing to experience in a time of such uncertainty.
Is email still a relevant tool? The answer is simple… YES! When you're using email best practices you give yourself a better opportunity to generate success for all of your marketing and sales campaigns. There are a variety of tools, strategies, and HubSpot integrations that allow your marketing and sales teams to optimize their email campaigns for all stages of the buyer’s journey. Elise Beck, a HubSpot Sales Product Marketing Manager, is flying down to Sarasota from Boston to share her email marketing knowledge with us, and we want you to join!
There are several different platforms in which you can have your website and each can be optimized effectively if you know what you are doing. We recommend migrating your website into HubSpot for 4 reasons:
- Everything is now integrated in HubSpot from blogs, to emails, to the website pages themselves
- The pages are simple to adjust and change, thus empowering your customers
- Your website becomes faster, easier to browse, and Google indexes more pages which all help with SEO
- Utilize dynamic content based on who is looking at the page
Nextiny Marketing presents their newest video series, Coffee Talks. In this episode, Gabriel Marguglio and Kara Inglis discuss their favorite parts, key takeaways, and biggest trends from HubSpot's 2017 Partner Day last week in Boston. The topics covered include:
- Video Marketing
- Social media lead generation
- Higher focus on mobile-friendliness
- Utilizing HobSpot's COS
- AMP technology
- New ways to engage with leads