Nextiny's Marketing and Sales Blog

Nextiny Marketing & Sales Blog

Nick Mace

Recent Posts

The #1 Topic to Cover on Sales Calls

Published on Dec 5, 2017 12:04:18 PM by Nick Mace

This July, Gabriel Marguglio and I completed the pipeline generation bootcamp presented by Dan Tyre and HubSpot. These sessions taught us the confidence, persistence, and tactics required to effectively prospect through warm outreach to contacts. Even now, as we are armed with the tools and skills necessary to be successful, prospecting is still difficult, even as you do your best to establish a relationship, earn trust, and build credibility with a complete stranger.

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Gaining Context of New Leads in the HubSpot CRM

Published on Oct 14, 2017 9:02:00 AM by Nick Mace

In this week’s Soapbox Weekly Hack, I explain how I use the HubSpot CRM to gain context of new leads in order to have more meaningful, impactful and effective conversations. The HubSpot CRM is an effective tool to understand a lead's timeline, conversion and interests when analyzed correctly.
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6 Tools We Use Daily in Our Inbound Sales Process

Published on Aug 31, 2017 4:02:08 PM by Nick Mace

As a successful salesperson you are always looking for an advantage. Whether that advantage is turning a cold call into a warm call through research, nurturing leads through the sales funnel by providing relevant content that they find helpful and of value, or by analyzing an opportunity that appears like a no-doubt closed-lost sale and looking for that different angle to help them solve a problem. Sometimes the simplest bit of information can give you the insight you need to connect with someone.

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Soapbox Weekly Hacks: Enrolling a Contact in a Sales Sequence in HubSpot Sales

Published on Aug 25, 2017 3:27:00 PM by Nick Mace

We have talked previously about setting up sales sequences in HubSpot Sales in order to automate follow-ups and task reminders in the prospecting process for your contacts. By automating this process, you allow yourself, as a salesperson, to focus on the contacts that are actually engaging with you. In case you missed the explanation on how to create a sequence from scratch you can view that here.

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Coffee Talks: How to Be a Successful Salesperson That People Actually Like [VIDEO]

Published on Aug 2, 2017 1:36:22 PM by Nick Mace

HubSpot offers some of the most comprehensive online education, training, and certifications available via the HubSpot Academy. Whether you are new to the idea of or well-versed in  inbound marketing and sales, there is a nationally recognized certification waiting to have your name on it. Additionally, the HubSpot Partner Program allows for even more in-depth training through additional courses, conferences, and “bootcamps” offered via live webinars with HubSpot experts.

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Soapbox Weekly Hacks: How To Create a Sequence in HubSpot Sales

Published on Jul 14, 2017 4:04:18 PM by Nick Mace

Engaging with leads and prospects is fun! Remembering to follow up when they haven't replied though, can be challenging at times. HubSpot Sales has a tool called Sequences which is designed to assist you in this process by scheduling automated emails to leads that have not replied and reminder tasks for yourself, allowing you to focus on engaging with leads that are ready to talk to you.
There are two types of inbound sales Sequences in HubSpot. The first is from the Sequence Library, a preset but customizable list of Sequences created by HubSpot, and the second is from scratch, a totally customized sequence created by you.
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Incorporating a Digital Sales Team to Create a Growth Team [VIDEO]

Published on Jul 7, 2017 2:27:00 PM by Nick Mace

One of the biggest challenges we encounter with our customers is a prior struggle with aligning the sales and marketing teams. They may already understand the importance of aligning their sales and marketing processes, but either struggle with implementing a strategy or prioritizing the training that is needed to make this a reality for their organization. Before a strategy can be formed or training completed, both teams need to understand their roles. In many circumstances, we encourage incorporating a Digital Sales Team to ultimately bridge marketing and sales to create one Growth Team. 

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4 Prospecting Email Mistakes that Kill Your Chances of Engaging Your Recipient

Published on May 9, 2017 10:03:00 AM by Nick Mace

Everyone has received the obvious copy and paste sales emails - the same one that hundreds of other people have also received. The one that lacks so much personal touch you’re curious if the sender even has an idea of what you do (or worse, what they could even do for you or help you with). With the ease of mobile, on-the-run access to email, and the amount of time prospects already spend reading them, this is not an outlet to give up on.

To avoid the initial eye roll and rapid-delete stay away from these 4 email mistakes:

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The Death of Email Marketing?

Published on Apr 26, 2017 2:49:07 PM by Nick Mace

A common misconception in today’s marketing strategy is that email marketing is dying. Many people are beginning to believe this due to two main reasons:

  1. The idea that email marketing means SPAM and
  2. That email is now too old-fashioned and has been replaced with other methods.
However, with over 4.3 billion email accounts and 95% of online customers using email, why would you want to stay away from this medium to connect with current leads, future prospects, and more?

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5 Things You Need To Do in 2017 to Attract Your Ideal Customers

Published on Mar 16, 2017 4:15:00 PM by Nick Mace

How are your New Year Resolutions going so far this year? It isn’t too late to reevaluate. This year, make a resolution for your business. Stop using marketing strategies and tactics that might be working or, worse yet, aren’t yielding any benefit on your end.

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