The play button has become the ultimate call to action for engaging audiences and driving conversions. By incorporating video into your marketing and sales strategies, you can captivate viewers and enhance your brand's visibility. Whether you're looking to connect with leads, educate clients, or showcase your products and services, video content is a versatile and effective medium for achieving your business goals. In this blog, we'll explore the various types of videos you can create to elevate your brand, engage your audience, and drive results. Let's dive into the world of video marketing and discover how you can leverage this powerful tool to take your business to new heights.
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The first step before you start making any videos is to determine your video goals and needs. Ask yourself where in your marketing and sales efforts video can help: Do you need to improve communication efforts with leads or clients? Would your sales team benefit from using video to share frequently asked questions about your services or products? Could a personalized video help welcome your new client?
To help answer these questions, think of video as both a tool and an avenue of communication. Your video options are endless so you need to consider what you want to prioritize.
Related article: 100+ Video Ideas To Run And Grow Your Business
A home page marketing video is extremely important because it is the first experience your visitors will have with your brand. This is becoming a popular video option because it can connect personally with your potential clients, help you show off your team, and help create your “brand voice”.
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Adding a video to your email signature sets you apart from others. It’s a great way to make a personal introduction before a meeting. Make sure that you provide clear contact information and role transparency. Creating these videos is also a great way to show off your amazing team!
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If your sales team gets a lot of questions, perhaps creating a sales FAQ video can help. This can remove friction from the sales process, and create validity and transparency with a potential lead. This video also provides helpful information to assist the lead in making a decision.
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This type of video gives customers a firsthand look into your process or processes and creates transparency. The video can showcase ease of use, functionality, use cases, or more to help the buyer or client decide their next step.
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Customer testimonials let your customers do the talking to connect with potential leads. This type of video is a great way to authentically showcase your quality of service and communication with existing clients.
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Episodic content is a great way to start building a niche audience of viewers who want to grow with your brand. It gives viewers, prospective clients, or even existing ones the opportunity to tune into your content on a consistent basis. Episodic Video is a long term strategy, it doesn’t take place by just launching a single video. It happens by creating a series, consistently publishing and promoting it, and letting it build that relationship with your niche audience.
With episodic video, content is king and consistency is queen. By launching an episodic series, you’re setting an expectation for your viewers. Your audience will grow to expect a new video in X amount of time (whether it be weekly, monthly, etc.) Consistency also helps build your micro audience over time. You build validity with every episode launch and, typically, word of mouth from your fans will be the most effective way this audience grows.
There are many different types of videos you can create for your business, but these five videos can help you start to reach your video goals. Contact us to learn more about our video services and how we can help you.