Nextiny Marketing & Sales Blog
Monday at 10 am, a customer sent a question about “How to segment leads on the HubSpot CRM” so Kara, our Senior Account Manager, created a Soapbox video in 5 minutes and sent it back to the customer via email. At 10:45 am the same customer asked about Hubspot custom fields and Kara created another soapbox in 3 minutes and sent the email back to the customer.
If you're new to inbound marketing, you may be unsure of how long to expect to wait to see results. With traditional marketing, you can see results fairly quickly, as people respond directly to the ads you send out. Inbound marketing is not as quick to show results at the start, however, the long term results are what make it worthwhile. The answer to how long inbound marketing results take is not a certain number of days or weeks, but depends on a number of variables.
2017 Update: Since we first wrote this blog a few years ago, we’ve seen Google grow and adapt to a new consumer landscape, and in those two years, we too have grown as an agency. Nextiny started servicing more B2B companies with customers spread across national and international markets. When we talk about the importance of reviews for local rankings, this is still very much true, even for companies who aren’t just competing on a local level.
We've all heard the old saying, "You have to spend money to make money." But in this chicken-and-egg conversation, what do you do if you haven't yet made enough money to spend? In a company's infancy, finding the money to get going with marketing can be particularly tough.
Because you’re not using video to engage with your ideal customers. If you don’t believe us check the stats:
- 99% of businesses currently using video reported that they plan to continue into 2017. And, 34% of those currently not invested in video plan to start during the coming year.
- 79% of consumers say they'd rather watch a video to learn about a product than read text on a page.
- Using the word “video” in an email subject line boosts open rates by 19% and clickthrough rates by 65%.
Before we get into why we use Wistia, we thought we should start out by explaining what Wistia is. In a simple definition, Wistia is a video marketing tool. But this video marketing tool is unlike any other. While it allows you to host your videos and embed them into your website just like other video tools, such as YouTube and Vimeo, it adds a component that makes it unparallel to these other tools - analytics. Wistia allows you to track analytics associated with each individual video.