It's no surprise that social media is dominating the marketing world. Its ease of sharing content with the world--for free--has quickly turned social media marketing into one of the business world's favorite marketing techniques. There are so many tips and tricks out there that you need to keep in mind to ensure that you are making the most of your company's social media use. For example, are you posting to various social media accounts at the optimum time of the day or week? Are you posting the right kind of content to the right social media platform? With all of these trade secrets, you need some help getting the most out of your social media marketing strategies.
Facebook posts receive the most engagement between the hours of 1 and 4 in the afternoon. The best time to post on Twitter is from Monday through Thursday from 1-3 pm. Pinterest posts do the best on Saturday mornings, but the worst during regular work hours.
People like visuals, whether they realize it or not. A bright picture is going to catch someone's attention much easier than a small blurb of text will. Include relevant and visually appealing photos in your posts (especially on Facebook, Twitter, and--of course--Pinterest) as much as you can.
Of course you want to post to your social media accounts often enough to be an informative outlet for your customers, but you also don't want to bombard their feeds and cause them to want to unfollow you. Typically Facebook requires no more than two posts a day--once in the morning and once in the afternoon while Twitter thrives on more engagement with around 14 posts a day, every hour or two.
There are many analytics sites that you can take advantage of to help you keep track of your social media marketing campaigns. Which tactics worked and which didn't? It's important to keep an eye on these types of statistics so that you can better your marketing each and every time.
Say that your Twitter is booming, but you just can't quite figure out how to use Facebook to your advantage. That's okay. You don't have to be an expert on every platform--and you'll wear yourself out if you try. Focus your attention on the platform that you're good at. A lot of activity on one social media platform is better than just a little bit of activity on several platforms.
One of the great things about social media is that it gives you an outlet where you can immediately respond to customer concerns and complaints and quickly smooth out the issue. It also gives you an outlet where you can simply communicate and build relationships with current and potential customers. Use this to your advantage.
Social media marketing has quickly risen to the top of the marketing chain and it's not going anywhere for awhile. Following these tips will help you take the most advantage of social media platforms.