The future of customer-centric growth is here, and it’s powered by AI. At Inbound 2024, HubSpot unveiled its latest innovations, with AI-driven tools taking center stage. The highlight? HubSpot’s Breeze—a complete AI engine designed to give businesses an unparalleled, unified experience across marketing, sales, and service functions.
If you're growing a business, you likely already recognize the impact AI can have. However, many AI tools out there are hard to use, disconnected from essential business data, and difficult to adopt. That’s where Breeze steps in. Breeze is HubSpot's all-in-one AI engine, fully integrated across the platform, providing a seamless experience for businesses looking to boost productivity and scale quickly. It's an AI solution that requires no steep learning curve and offers immediate value.
Whether you’re in marketing, sales, or service, Breeze is there to unify and simplify how you use AI, making it easier to deliver results.
Imagine having a digital assistant that not only understands your business but anticipates your needs—this is Breeze Copilot. Designed to work alongside you, Breeze Copilot is an AI-powered coworker that simplifies your day-to-day tasks, allowing you to focus on what truly matters: growing your business.
Breeze Copilot taps into HubSpot’s Smart CRM, which means it’s already familiar with your business, customers, and data. This allows it to provide actionable insights and suggestions tailored to your unique needs. Whether you’re planning marketing campaigns, analyzing customer data, or preparing for a sales call, Copilot is there to assist you, offering personalized recommendations every step of the way.
Here are some key features that make Breeze Copilot indispensable:
Conversational AI: Need to draft an email, prepare a report, or summarize customer data? Simply ask Copilot. Its natural language processing capabilities make it easy to communicate, so you can get work done faster.
Task Automation: From sending follow-up emails to scheduling meetings, Copilot can handle repetitive tasks, freeing you up to focus on more strategic initiatives.
Real-Time Insights: Because Copilot is powered by your CRM data, it delivers real-time insights that are relevant to your business. It helps you make data-driven decisions quickly and efficiently.
Flexible Assistance: Whether you’re working on a marketing project, managing a sales pipeline, or resolving customer issues, Copilot is adaptable and designed to assist you in any business context.
By acting as your personal AI assistant, Breeze Copilot helps you do more with less effort. For example, when preparing for a meeting, Copilot can quickly pull up relevant customer information, recent interactions, and suggest talking points. If you’re working on a new marketing campaign, Copilot can help draft content, analyze performance metrics, and even suggest improvements based on market trends.
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No one can be everywhere at once, but with Breeze Agents, your team doesn’t have to be. These specialized AI agents automate everything from social media content creation to personalized prospecting and even customer service.
Breeze Social Media Agent: Analyzes your performance, industry data, and trends to create breakthrough social content.
Breeze Prospecting Agent: Researches and executes outreach strategies to build a more qualified pipeline.
Breeze Customer Agent: Provides instant customer support by drawing on your knowledge base and website content.
By automating these key processes, your team can focus on scaling growth while Breeze Agents handle the heavy lifting.
Data is the lifeblood of any successful business, and Breeze Intelligence takes your data to the next level. Enriched by over 200 million buyer and company profiles, Breeze uses AI to provide actionable insights that drive decisions. It helps you improve conversion rates, track buyer intent, and keep your CRM data fresh.
Key features include:
Data Enrichment: Keep your records updated with the latest buyer and company information.
Buyer Intent: Identify which companies are showing interest in your business.
Form Shortening: Auto-fill forms with customer data to improve conversion rates.
HubSpot didn’t stop with Breeze. They’ve reimagined their Marketing Hub and Content Hub to meet the demands of today’s complex digital landscape. As search algorithms evolve, budgets tighten, and content needs grow, HubSpot is here to help businesses thrive.
With new video creation tools, personalized subscriptions, and enhanced ad optimization through Google Enhanced Conversions, the Marketing and Content Hubs are designed to help you stay ahead of the competition.
HubSpot is also expanding its app marketplace with essential tools for marketers. From Adobe Express to HeyGen and Amplitude, you’ll be able to enhance your HubSpot experience with integrations that streamline your workflow and boost productivity.
With 200+ updates revealed at Inbound 2024, HubSpot is leading the charge into a new era of business growth powered by AI. Whether you’re a marketing pro, sales rep, or customer service leader, these innovations are set to transform how you engage with customers, scale your business, and drive results.
The future is bright, and with HubSpot’s latest advancements, it’s also incredibly intelligent.