This comprehensive guide will help you set up your Twitter profile page and make it much easier for others to follow. Your primary goal here is growing your audience and ensuring that your messages reach as many people as possible, so we'll be focusing on the places to link to your profile and what people should see once they arrive.
There are several important places to post links to your primary tweeting account. Ensure that you have them placed in as many of the following places as possible:
Your Website: Links should be placed on both the homepage of your website and somewhere on the 'About Us' page. It is very important that you make these buttons easy to find - you may want to use a hyperlinked image instead of the basic social media button, especially if your website emphasized simplicity. You should also have a link to your Twitter account on the sidebar of your blog's homepage.
Your Other Social Media Profiles: Other social media accounts, such as Facebook, should have links to your Twitter profile. The only exception to this is LinkedIn - if you regularly tweet about topics that are unrelated to business items, linking there could make your business come across as unprofessional, and that should be avoided at all costs.
Your Email: Email remains a powerful tool for businesses - especially when dealing with customer service, sending out notices, or otherwise communicating with people outside of the office doors. They may not be the most-clicked way of getting people to your profile page, but you only need to change your footer once to start taking advantage of the visibility.
Physical Advertisements: Do you have a store that customers visit, or otherwise place advertisements in places they can see? Consider advertising your Twitter account and linking to it through a QR code - or at least providing the name you want people to follow. This is an especially valuable tool when you remind people of any special offers or contests that you may be running on Twitter - though you will need to ensure that any promised offers are easy to find once the links have been followed. Alternatively, you may want to have these advertisements link to a special landing page, briefly explaining your business and linking to your actual Twitter account from there. Either technique is viable - which is best for you depends on your social media strategy.
The first thing anyone who visits your profile page should see is a vivid, customized background that provides more details about your business - name, logo, contact information, and a brief summary or description of who you are. This is the framework of your Twitter account, and it shows potential followers that you're serious about your social media presence.
It can be tempting to work a "Click Here to Follow Me" message into the background of your profile, but different screen resolutions could throw this off and make your background page look like a mess. Stick with a background that's entirely independent of the content within unless you can be absolutely sure that the content will scale correctly.
Finally, keep in mind that a social media profile - especially on sites like this one - can look extremely disjointed to someone just coming in. Most people won't be reading your tweets on your profile page - they'll be seeing them on your own accounts, but they'll judge you by what they see on your account. Be careful about what you say and always remember to come across as a positive company. To see a great example of these tips, visit our Twitter profile!