Video marketing is changing fast, and AI is right at the center of it. At our recent workshop, "AI Innovations for Video Marketers," I walked attendees through the tools, workflows, and evolving trends that are transforming how we ideate, produce, and optimize video content.
This post covers highlights from the session, including AI tools for preproduction, production, postproduction, and the growing conversation around ethics, authenticity, and trust in AI-powered content.
ChatGPT has become an indispensable tool for brainstorming, scripting, and repurposing content. You can feed it a blog post, transcript, or general idea and ask it to create a script using specific frameworks like StoryBrand. It even recommends visuals and B-roll ideas, helping teams go from concept to script faster than ever.
Pro tip: Use prompts like:
“Turn this blog into a 1-minute video script using the StoryBrand framework.”
You don’t need a studio setup to create compelling video anymore. AI-powered platforms let you produce talking-head videos, visuals, and B-roll without needing a camera or crew. Here are some of the most accessible platforms:
While quality still varies, these tools are advancing rapidly. Synthesia, for example, now offers multiple camera angles and more expressive avatars for more realistic delivery.
Editing is often the most time-consuming part of video creation but AI is changing that. From automatic voice cleanup to editing filler words and syncing captions, these tools help speed up postproduction without sacrificing quality.
These tools are perfect when dealing with remote testimonials, poor microphone setups, or tight turnaround times.
Do you need music, voiceovers, or sound effects? AI can now generate or refine audio elements to enhance your video helping marketers create more immersive experiences with fewer resources.
If you’re a musician or audio purist, yes, there are concerns. But used as creative support tools, these can be incredibly powerful.
Want to get more mileage from your long-form content? AI can now identify the best moments from full-length videos and turn them into platform-optimized clips designed to capture attention and drive engagement.
AI can do a lot, but should it?
The most powerful videos create emotional connections, and that human element still matters. Audiences can tell when something feels “off.” AI is great for support, efficiency, and experimentation, but trust is hard to fake.
Where AI works best:
Where humans still shine:
Here’s an example of a video created entirely with AI, in this case, using Synthesia. It only took us 10 minutes to produce, which really highlights the efficiency and potential value of AI tools.
The quality is impressive, and the voiceovers are improving rapidly, but it’s still clear that the video was AI-generated.
That said, the paid version of Synthesia is making significant strides, especially with multi-shot capabilities. It’s getting closer to feeling natural, but it’s not quite there yet.
As AI tools use massive datasets to generate content, copyright and ownership are still legal gray areas. Our advice? Use AI to enhance your original work, not replicate or replace copyrighted material. And always get legal advice when scaling AI content.
AI is here to stay, and it’s changing how we produce, distribute, and scale video. But the best results come when we combine cutting-edge tools with genuine creativity, real people, and thoughtful strategy.
Start experimenting. Share what works. Stay ethical. And above all, create content that connects.