Today is International Women’s Day and at Nextiny we are proud to support gender equality by continuing to encourage our awesome female marketers. Although I am currently the COO of Nextiny, for many years I worked for many agencies which exposed me to the kind of environment that did not support female staff at all, and which were, in fact, quite detrimental. As a result, I always wanted to create a work environment for employees that would be conducive to their personal happiness and work satisfaction and development.
Nextiny Marketing & Sales Blog
Today at Nextiny Marketing we are celebrating International Women’s Day and giving yet another round of applause to our terrific female employees. This celebration, which has been taking place since 1909, focuses on appreciation and respect for women’s economic, political, and social achievements. We find this celebration to be particularly poignant for us in light of the outrageous comments made just last Wednesday by a Polish politician who said that women should earn less than men because according to him, women are weaker smaller and less intelligent. Misogynistic comments such as these remind us that sadly, not every country in the world is a safe haven for women and unfortunately, even with all of the rights thankfully afforded to women in the US, the gender pay gap persists at a shocking 80 cents paid to women for every dollar earned by men, as of 2016.
At first, I hesitated to write this blog because I am possibly the slowest person ever at studying for and taking tests. I am a visual learner so I often have to write things down in detail in order to learn them and I get anxious about repeating tests so I want to know it all and to know it well. So when presented with this title for a blog at first I thought: Is this a joke? Who am I to give advice on how to pass this certification faster? Then, after talking it over with my husband I realized that I’m the perfect person to write this blog because getting through these type of trainings is not an easy task for me. Furthermore, this blog is not just about passing the test faster, but it’s also about learning the material efficiently so that you can actually implement changes when you’re done.
Gabriel and I just returned from our trip to Tampa for Joomla! Day Florida 2016, a web developer and marketing conference, which we both enjoyed immensely. Not only was this our first Joomla! Day but Gabriel volunteered to give a workshop titled “Joomla! + HubSpot + Inbound Marketing: How to create a lead generation machine.” We were doubly excited to both attend the conference in order to network with awesome people and to get the scoop on the latest news, but also to give back to a community which has, through its Open Source philosophy given us a free, high quality, robust and easy to use content management system to create our own website, as well as our clients’ for the past ten years. Here at Nextiny Inbound Marketing we feel so fortunate not only because we get to promote Joomla!, the only time-tested award winning CMS created entirely by volunteers, but we also get to sing the praises of HubSpot, a jaw-dropping and cutting edge inbound marketing and sales platform created to actually help businesses to attract the right visitors to websites, convert them into leads and close them as customers, while tracking the whole process from start to finish. Furthermore, we get to help others integrate our two favorite platforms, preferred both because of their outstanding performance and also because of their founding philosophies.
Join the world's top Joomla! experts and community leaders for the first annual JoomlaDay Florida, taking place on February 27th, 2016 in Tampa, Florida. JoomlaDay will consist of 3 tracks, 19 speakers, 20 sessions, and keynotes! Get your early bird discount tickets for $15 before December 31st by registering now!
The story of how I became interested in Inbound Marketing is the unlikeliest story of all. A mere three years ago, I was working solely on building my private practice as a Clinical Psychologist. Then, as luck would have it, I met Gabriel Marguglio, the owner of Nextiny Marketing. The official reason for our meeting was that a mutual friend suggested that I needed a website to help my new business to grow. I decided to meet with him to find out more about websites and marketing “in case I needed it in the future.”