Samantha Carey

Samantha brings more than six years of HubSpot experience to her role as Account Manager at Nextiny, where she serves as a strategic advisor for organizations in healthcare, SaaS, senior living, and other growth-focused industries. After earning her Bachelor's degree in Business Management from the University of South Florida Sarasota-Manatee, she discovered a passion for helping businesses align marketing strategy with measurable outcomes. At Nextiny, Samantha leads client strategy, onboarding, and ongoing growth initiatives, helping organizations leverage HubSpot, inbound marketing, SEO, AEO, website development, and marketing automation to achieve their business goals. She works closely with clients and Nextiny's cross-functional teams to uncover growth opportunities, improve lead generation, optimize customer journeys, and create marketing programs that drive long-term results. Outside of work, Samantha enjoys visiting Disney World and getting lost in a good book.

Blog Post by Samantha Carey

Samantha Carey June 4, 2026

Why You Don't Need a Custom Object in HubSpot CRM

HubSpot’s CRM is built around a set of standard objects that organize your business data. ...

Samantha Carey April 27, 2026

The Different Types of Chatbots (and When to Use Each One in HubSpot)

Chatbots have evolved from simple website widgets into powerful conversion and support ...

Samantha Carey March 24, 2026

How to Create and Track QR Codes in HubSpot (Step-by-Step Guide)

QR codes are one of the most underutilized ways to connect offline marketing efforts to ...

Samantha Carey January 9, 2026

How One Nonprofit Modernized Their Website and Operations With HubSpot and Nextiny

When CFY Pinellas, a Florida-based nonprofit, partnered with Nextiny Marketing, they ...

Samantha Carey May 8, 2025

Choosing the Right SMS Tool for HubSpot: Comparing HubSpot SMS, Sakari, and Salesmsg

SMS is a critical channel for businesses seeking direct communication with their ...

Samantha Carey March 3, 2025

How We Optimized Our Email Marketing Strategy (and 14 Lessons You Can Apply)

When it comes to email marketing, success doesn’t come easy. Poor open rates, high ...

Samantha Carey January 10, 2025

10 Steps to Recover from a Google SEO Algorithm Update

There are 99,000 searches on Google across the world every second. To keep users engaged ...

Samantha Carey September 20, 2024

Switching from HubSpot Website Templates to Themes: What You Need to Know

In 2020, HubSpot transformed the way users design and manage their websites with the ...

Samantha Carey September 19, 2024

HubSpot Inbound 2024: Game-Changing AI Updates with Breeze Copilot and Agents

The future of customer-centric growth is here, and it’s powered by AI. At Inbound 2024, ...

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