In 2020, HubSpot transformed the way users design and manage their websites with the launch of HubSpot Themes and it is gradually phasing out support for Templates. This update not only simplifies the design process but also provides a more flexible and cohesive approach to managing website aesthetics. However, how does this impact HubSpot Templates? Don’t worry—we’re here to guide you through the details! With our insights, you can confidently navigate these changes and leverage the benefits for your website’s success.
HubSpot Themes vs. HubSpot Templates: What Are the Key Differences?
HubSpot Themes offer a more straightforward approach to front-end editing, featuring intuitive drag-and-drop functionality for modules and styling. HubSpot Templates, demanded backend editing and publishing, making the process more technical and challenging for users.
HubSpot Themes come prepackaged with various page templates, including homepages, about us pages, contact pages, and blog pages, all of which align with the selected theme's aesthetic. This is a significant upgrade from templates that required manual editing and customization to fit into the brand's identity.
The HubSpot Marketplace provides an extensive range of theme options, catering to diverse brands and budgets. From free themes to more premium options equipped with additional features such as extra modules and page counts, businesses can select a theme that perfectly matches their style, needs, and budget. The innovative feature of saving sections for reuse across different pages enhances consistency and accelerates the design process.
One crucial point to consider is that HubSpot is gradually phasing out support for Templates. If you're still using Templates, you may find it increasingly difficult to get the support and updates you need to keep your website running smoothly.
Why We Love HubSpot Themes
Ease of Editing
Themes are meticulously designed with user-friendliness at their core. The drag-and-drop capabilities allow you to effortlessly add or remove elements from your website without the need to write a single line of code. This not only saves you valuable time but also empowers anyone, regardless of technical skill level, to keep their website fresh and updated with ease. You can quickly implement changes or introduce new features, ensuring your content remains relevant and engaging to your audience.
Conversion Optimization
HubSpot Themes come equipped with a suite of pre-built conversion-optimized features, including strategically designed call-to-action buttons, eye-catching hero images, and user-friendly contact forms. These elements are specifically crafted to improve user engagement and significantly boost lead generation efforts. By making your site more effective at converting visitors into loyal customers, you are better positioned to achieve your business goals and grow your customer base.
Scalability
Whether you're running a single-page blog that shares personal insights or a multi-page corporate website that showcases a diverse range of services, Themes offers the scalability necessary to support your growth. They facilitate seamless updates and adjustments across multiple portals, ensuring that your brand message remains consistent and coherent. This adaptability allows you to expand your online presence with confidence, knowing that your website can evolve alongside your business.
Global Content Settings
Themes enable you to efficiently manage global content settings such as headers, footers, and color schemes from a centralized location. This streamlined approach simplifies the process of maintaining brand consistency across various sections of your website, making it easier to create a cohesive visual identity. By having control over these elements in one place, you can quickly implement changes and ensure that your branding resonates throughout the entire user experience.
Reusability
With Themes, you can save specific sections for future reuse, dramatically simplifying the process of replicating design elements across various pages. This feature allows for greater efficiency and creativity, as you can quickly implement previously successful layouts or components without starting from scratch. The reusability of these elements not only cuts down on the time and effort needed to create new content but also frees you up to concentrate on more strategic tasks, such as enhancing user experience and refining your overall online strategy.
Why You Should Use HubSpot Themes for Your Business
Transitioning to HubSpot Themes represents a major advancement in how businesses design and manage their online presence. By adopting Themes, your business gains a scalable, adaptable solution that grows with your needs. With the ability to manage content globally, ensure brand consistency, and reuse design elements, HubSpot Themes not only streamline your workflow but also promote a strategic approach to enhancing your online presence. This transformation ultimately empowers businesses to concentrate on what truly matters: delivering value to their customers and achieving their strategic goals.
Ready to elevate your website? At Nextiny, we create dynamic, results-driven HubSpot Content Hub sites that not only look great but also communicate your brand and drive your business forward. Our data-backed, search-optimized sites are designed to effectively convert visitors into valuable leads. Schedule a call with us today!
