Business Owner Marketing Tips: Helping Your Sales Team With Marketing

Written by Gabriel Marguglio | March 24, 2015

While marketing and sales may seem related from the outside looking in, if you're a business owner, you can probably attest to the significant differences. In many cases, it can become painfully obvious that marketing folks and sales teams often speak two different languages.

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Looking for ways to bridge this business gap? Take a look at the following guide, which represents some of our favorite ways to get marketing to funnel its way through the sales channels.

Get Feedback from Your Sales Team.

Your sales force has insights about your potential clients' thought processes, expectations, and needs. As such, it only makes sense to have the members of this team provide input during the formation of marketing efforts. Ultimately, your marketing team is creating campaigns that are intended to grab the attention of potential customers and entice them to want to buy your product or service. On the other end of the spectrum, your sales folks are tasked with bringing these prospects under the safety of your umbrella. They know what your potential clients want and need, and they know how to deliver messages such that your company is received in a positive light. It only makes sense to integrate the sales team's thoughts into the process from the ground, up.

Create Appealing Marketing Materials.

Let's face it, marketing materials cost money, and each item that you create that doesn't result in a sale, is a certain amount of lost money. Engage your audience from the very beginning with marketing materials that create a stir and invite your potential customers to want to learn more about you. When you send your sales team into the field, your staff should be equipped with inspiring and interesting tools that make people want to partner with your company. These days, it seems that just about anything can be easily accessed through an app that goes virtually everywhere with you on your phone. This is potentially a great advantage for both your marketers and sales team. Apps like the HubSpot CRM allows you to keep track of contact info, schedule appointments, track emails, and manage all of your social media feeds in one spot… all at the tip of your fingers! The ease of having a clients information readily available on one dashboard, rather than numerous spreadsheets and emails, means higher productivity and quicker responses.

Be Social.

Social media is continuously growing. If you're wise, you've already embraced the craze and began formulating a plan of posting and promoting. If you haven't, start there! If your social strategy is already up and running, don't become complacent. There are tools being developed all the time that can up your marketing ante and arm your sales team with better tools to fight the war of competition. One great example of evolving social media is the recent call-to-action button, which Facebook began implementing not too long ago. This simple button, which comes in the form of a few great pre-determined options, is an easy way to send folks flowing from your social media page, which is full of updates, announcements, and photos of your amazingness, directly to your sales team, who is standing by, ready to be put into action.

You can be social and market your company in tons of different ways. Have your experts chime in on LinkedIn forums, which gets your name out there and shows that you're an authority in your industry. Twitter is also a great network to reach out to followers, hear their feedback, and share information on. Remember that humans like to be touched by other humans, even in business.

Share your #MarketingTips @nextinym, and let us know how you get your sales force and creative gurus on the same page!

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