More and more, your website is the way that so many of your customers hear about your business. No longer is it word of mouth or trial and error, individuals looking for goods or services may go to the review sites as well, but the judicious ones will give your website a look over before they say yea or nay to your business. So that begs the question, does your website need a full web design reboot? Here are some key questions to ask before you give your website a fresh redesign.
Unique Visitors:
How many unique visitors does your website have each month? Is there even a way for you to know that with your website? You need to know how many people are coming to your website, how many are coming back, and what the conversion rate is from visitors to real customers. If you are not getting as many of these visitors as you would like, it may be worth it to look at your web design.
SEO:
Are you getting the attraction of search engines by having punctuated keywords on your website? If you don't know how to decipher this on your website then you may need to speak with someone about your web design. If you are able to find this out and your website is not ranking too high, then you may need to work on the keywords found on your website.
Content:
Another area which many website proprietors don't even think about their web ranking is in the content your website has. You need to have pages on your website which speak to the strengths of your business. It is no longer good enough for you to have a website which doubles as a phone book entry. The content on your web design needs to speak to your product or services strengths; your brands strengths; and this content needs to be able to speak as clearly as you do about the service you're selling. Why would consumers participate with a business that can't even speak clearly about it's own value on its website?
Social:
Finally your web design needs to incorporate a social media element. Google+, Twitter, Facebook, Pinterest, and LinkedIn are just a few of the places where your business needs to have a presence. If your web design has not embraced the social media phenomena than your business is missing out on tons of potential business.
If you need help with your own website design then you should give us a call. Whether it's your sites social media presence, email marketing, SEO, keyword research, or you actually need work done on the physical site, we can help. Your website is your online lifeblood. Make sure your website measures up to the level of work you put into your business!
