If you're a business and tech savvy executive but don't have time to keep up with all the trends that define a modern website, you can save time by hiring a web development team that understands how to enhance user experience (UX). The team can analyze your site and determine how it can increase traffic, leads and conversions using the following methods.
Related Blog: Why User Experience (UX) Matters and How Growth Driven Design Can Help
One of the most important benefits of UX enhancement is that it will improve communication with your followers. If you provide technical information on your site, it is best to limit jargon that new visitors may not understand. The site should be easy to read for anyone, whether they are familiar with or just curious about your products. Using simple but definitive calls to action will also help stimulate interaction.
Another important consideration is eliminating "speed bumps" that slow down the sales process, such as unclear instructions, too many unnecessary steps and overall technology that interferes with the crucial goal of fast-loading web pages.
In order to maximize user experience, it will be necessary for the design team to use A/B testing to find out what elements work and don't work on your site. A/B testing involves comparing new design ideas with the current elements then analyzing site metrics to determine how users respond to "A" versus "B" ideas. The team can suggest solutions based on experience with screen capture tools and then monitor the results.
A visual heat map is another tool used by experts to detect what visitors click and how they use your site. This tool is very helpful for increasing conversions. The team can also test your web applications to make sure they function properly.
A major trend for website redesigns in recent years involves making sure your site is cross platform for all devices and browsers. This optimal viewing approach can be achieved with Responsive Web Design . Your site should be easy to scroll and navigate even for mobile devices, which are used by the most ready-to-buy consumers.
The advent of growth driven design is the latest major step in the evolution of web development. This process of carefully analyzing user behavior to make ongoing adjustments to your website has already elevated many companies to their goals of crafting an semi-automated lead generation machine. Of course, you still need humans to do the follow-up work to ensure conversions, but you or your web design team should also be equipped with the following innovative testing tools.
The most widely used platform for measuring website traffic is Google Analytics. It gives you the most important metrics you need to know about your real-time site activity such as bounce rate, where your traffic comes from geographically, how users find your site and which pages perform the best. It also helps you track your conversion rate and gives you insights on areas of your site that need improvement to increase conversions.
As one of the most popular and powerful platforms for optimizing inbound marketing and growth driven design, HubSpot gives you a broad suite of software tools for enhancing content and design. It's very useful for not only improving and personalizing the user experience, it gives you plenty of marketing functionality. You can use the Hubspot COS for hosting and website design.
This user research platform gives you the opportunity to learn quickly how paid testers who spend time on your site respond to your pages. It's a great way to get elaborate feedback from people in your target audience within an hour. You have the option to customize your own tests and view videos of your user activity with an audio recording of their comments.
Like Analytics, Hotjar gives you plenty of information on tracking user behavior. Heatmaps are unique in the sense they track every action a user makes so you can analyze which parts of a web page get the most attention and which pages do not keep users on the site. It also provides surveys and polls that allow you to collect visitor feedback about your site.
The platform for exploring the most effective growth driven design A/B testing is Optimizely. It provides personalization tools and helps you analyze target followers with real-time analytics. The user-friendly platform is useful for testing several user, site and marketing elements, providing insights on traffic sources, browser or device performance, ad campaigns, query parameters and new vs. returning visitors.