One of the main ways manufacturers obtain new growth and opportunities is through the use of social media campaigns and optimized websites. No matter what your specific niche is, navigating your industry's challenges will help you to propel your company forward. Here are just a few of the ways using specialized websites can assist manufacturing companies in closing more deals:
Related Blog: How Marketing Managers in Manufacturing Companies Prove ROI to Sales
1. Go where the customers are
Did you know that buyers now complete as much as 67% of their decision-making process online? Back in the late 1990s, many companies delayed putting up a website as they saw the Internet as just a passing fad. Now the Internet has become so ubiquitous, that almost any business that's not already established will swiftly see their doors pass from open to permanently closed if they don't start with a robust web presence. That's because websites and social media pages are where customers are finding the bulk of their information on companies and products they're interested in. An optimized website will absolutely help you find new leads and close more deals by simply positioning your brand where the customers are.
2. Make your website a hub of useful, apparent information
To effectively capture the attention and keep browsing potentials on your website, you need to get people engaged. Manufacturers can do this by providing short videos on their products and the manufacturing or fabrication process. You may also consider including a testimonial page, or a page listing case studies of various industries or clients you've worked with in the past. Keep sales staff and representatives informed with what’s on the website, and encourage them to write short articles or put together data sheets for posting on a company blog page. This will help keep your website at the top of search engine results.
3. Unify your website with your sales team
Of course, it isn't enough just to use your website as an info dump for your company information. In addition to having pages highlighting services and credentials, manufacturers should also have a Contact a Sales Representative and How to Buy features integrated into their websites. These more personalized call to actions will encourage potential customers to directly connect with your team members to answer any potential questions.
For more information about online marketing and the importance of having a good website, download our Guide on How to Rock at Inbound Marketing.
