In this office hours, we'll be talking about HubSpot Academy’s Video Bootcamp: a deep-dive 6 week program aimed at better educating you on your overall video marketing goals and efforts as well as digging into some questions from our study group.
Join Gabriel Marguglio and Aaron Oberdick of Nextiny Marketing every two weeks in our Video Marketing Office Hours to learn more about the latest video marketing trends and how to use video to grow your business.
HubSpot Academy’s Video Bootcamp is a deep-dive 6 week program aimed at better educating you on your overall video marketing goals and efforts. The program provides a general overview on the current state of video marketing and guides you through the process of implementing your own strategy, execution of capturing and editing, and promoting and measuring success on your video marketing efforts.
This bootcamp is geared towards educating on the implementing and execution of a video marketing strategy. In order to keep it actionable, they only allow a total of 50 participants. This permits more time to answer questions and a greater focus on the weekly tasks. At the end of this bootcamp, participants receive a special bootcamp certification through HubSpot Academy.
Week One: Introduction to Video Marketing
Week Two: Video Pre-Production (before recording)
Week Three: Video Production (during the recording)
Week Four: Post-Production and Promotion (after recording)
Week Five: Video Marketing Ideas
Week Six: Measuring Success with Video
Sign up to the bootcamp here: https://www.hubspot.com/academy/bootcamps/application
The answer to this is YES! There are always creative ways you can optimize the footage you do have OR you can find similar assets online to what you need.
Some things to check out would be:
Viewers might not even be aware of your competitor. If you DO make them aware, that gives them the option of researching between your two services. If your product offers everything they want and need, don’t make them aware of another product that might not work to those same standards.
Lastly, it all comes down to intention. Badmouthing competitors could also repulse a viewer. Keep things transparent and helpful. At the end of the day, you’re trying to provide them with valuable content and information to help them make their decision.
If you try to hop into advanced software like DaVinci, Final Cut, or Premiere, editing can definitely seem incredibly daunting. We would suggest trying a beginner software like iMovie or Descript to keep the options simple or even try an automated editing software. There are now more AI editing platforms, such as Magisto and Movav,i that automatically edit a video for you and you can make tweaks and adjustments along the way.
Additional Questions from Video Marketing Office Hours 12/2
There are a number of things that you can do for your client. Our first suggestion is asking to see if any of their internal employees is able to capture any footage. We’ve had this experience with one of our own clients where one of their internal employees recorded interviews at a retirement home on their cell phone. We also suggested a relatively inexpensive microphone for them to use. After they sent us the raw footage we were able to make edits and produce a video for them all without having the ability to record in person.
Another option is using stock footage. If you have audio clips to use you could overlay B-roll stock footage with their audio to create a video. Drone footage is also another great option.
Related blog: Make Easy, Professional-Quality Videos With Soapbox by Wistia
Although you can do this, we highly recommend re-recording the entire video. When you try to record audio for a video after the fact, it can be very difficult to properly align the audio with the video, especially when you can see the mouth of the person speaking. For something as simple as an email signature video, re-recording the video will be the better option and it will look and sound much more professional than trying to dub over the original audio.
Of course when you’re recording video your first thought typically goes to purchasing a video camera but that’s not always what you should focus on. Nowadays, cell phone cameras are typically shooting in at least 1080p, which is the industry standard for video. Take advantage of your cell phone for videos and instead focus the budget on buying a microphone to record high level audio. You can purchase a lavalier microphone that can actually plug straight into your phone for around $20. With the rest of the budget, we would suggest buying a tripod or other set up for your phone to make recording easier and the video more stabilized. If you already have something for that you can also purchase an LED light to increase the professional quality of your video.
Here are some of the features that we’re most excited about:
Join our Video HUG to learn about video marketing strategies. We will cover topics such as incorporating video into your marketing, sales, and customer service efforts, setting up your own video studio, and getting your video and podcast series kicked off. Engage with us on the Video Marketing Study Group in the HubSpot Community.