Retirees are quickly becoming tech-savvy, so independent living retirement communities wanting to reach out can do so through their own websites. Here are three ways you can leverage your website to boost sales:
Related Blog: Why Independent Living Retirement Communities Should Shift Traditional Marketing Budgets Into Inbound Marketing
Beef up the content
Transitioning to retirement is both an exciting and scary time for seniors, so it's only natural that they want as much information as they can on this stage of their lives. Thus, a big way to establish your company's credibility (and gaining customers' trust) is by making your website deliver relevant content that talks less about business, and more about answers to questions seniors have. It's also a good move to get higher ranking on search engine results. Google places a high level of importance on good copy.
Add a compelling call to action
Once you've gained customers' trust, they'll be more receptive to what you have to say. CTA's should be about educating and helping the reader to move through the buying process . You can use things to make them click but they will only do it if you are helping them.
Follow up on your customers
Most of the time, seniors are assessing several independent living retirement communities before they make their decision where to move in. Given the competition, it's important that you touch base with prospective customers to have an edge. You can do this through follow-up emails using marketing automation and HubSpot workflows, which the HubSpot tool can easily and instantly send out for you. After all, for most online businesses, it takes several contacts before people seal the deal. Also, following up with existing customers is just as critical as it helps establish a strong, long-term professional relationship between you.
These are just three things you can do to generate more sales through your website. To find out how you can utilize your website to increase your sales, download our Internet Marketing Guide.