While nothing will take over all your marketing responsibilities, there are some handy tools that will make organizing and tracking different projects easier.
The great thing about the internet is that thanks to file sharing programs, it's now possible for everyone to link their projects. This makes it possible for anyone in a group to work on the same project no matter where they are. In addition to helping complete marketing projects that have been saved in file sharing programs, they can be sent to anyone involved in the marketing campaign.
Dropbox is a really easy program to set up and once you've created your account, it can sink with just about any type of hardware including laptops and smartphones. You can organize your files anyway you want and decide who does and doesn't have access to the files.
Office 365 is a program created by Microsoft that has been growing very popular. As long as the file was created in Microsoft, it can be saved to this file sharing program and anyone who had been given the password can access it.
Skyforce Chatter and Yammer are Perfect for Internal Social Networks
One of the biggest mistakes many companies make when it comes to marketing is ignoring internal social networks. A well-established network allows employees to communicate with one another about current marketing programs, encouraging valuable input that might otherwise have been missed. Even more importantly, the internal social networks improve customer service by providing employees who are dealing with a customer to quickly connect with a different department or manager to get the answers to the customer's questions. Skyforce Chatter and Yammer are programs that can be used to help create an efficient internal social network.
Basecamp and Trello are Powerful Project Management Tracking
Businesses should never underestimate the ability to accurately gauge the amount of working hours that have been devoted to a marketing program. A good project management tracking program allows you to accurately measure the number of hours and money that has been devoted to a specific project and the amount of revenue and exposure generated.
An added bonus you'll experience when you use project management tracking software is that it will help you decide how to prioritize your work day.
Basecamp is a project management tracking program that allows you to take all of the information you have about a particular project and save it in one place. The program is set up in such a way that you'll have no trouble tracking specific milestones connected to a project, assigning tasks to specific people, and managing marketing material for each client.
Trello is another project management tracking program you should consider. Trello makes it easy for you to create to-do sheets so you can tell what has been accomplished and what hasn't. Although simple program, Trello really helps boost productivity and organization.