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Gabriel Marguglio April 11, 2017 < 1 min read

What is Sales Enablement and Why Marketing Should Care About It

The Internet changed the buyer-seller relationship, shifting power from the seller to the buyer. As a result, your sales strategy should shift focus to the buyer, rather than being focused on the seller.

When focusing on sales enablement, personalizing the entire experience based on the buyer's context is key. Inbound Sales enablement provides a complete analysis of the sales process, the proper tools for your team, and empowerment through training while aligning your marketing and sales teams' goals. 

Related Blog: How Sales Enabling Tools Can Help Marketing Prove ROI







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