You may be familiar with how providing excellent content helps generate high quality leads for your business, but have you thought about the positive impact it’s having on your company's credibility within your industry? When a company commits its efforts to effective content creation, they are telling their ideal customers that they hear them and are ready to help. If you’re always providing solutions to the questions your ideal customers are asking, why wouldn’t they continue coming back to you for answers? If your ideal customers are hearing you, so will the competition. HubSpot, through its software integration and real-time analytics, allows for streamlined communication and functionality between marketing and sales departments, helping bridge content creation and social media promotion that produces results. Let the competition spend their time paying attention to you, while you spend your time engaged with your audience.
Nextiny Marketing & Sales Blog
Being a HubSpot Agency Partner is a benefit to us as well as your business in two distinct ways. First, through this partnership we are able to connect with other partners to create meaningful connections and continuously expand our education on a daily basis. Each of our team members also strives to expand their inbound marketing knowledge by completeting certifications through the HubSpot Academy. Secondly, we utilize HubSpot as a software. This marketing tool allows us to access everything from one location, optimize everything consistently across platforms, and analyze the results. Watch the video below to learn why being a HubSpot Partner is important to our agency's continued educational pursuit, overall success and commitment to your bottom line.
The Internet changed the buyer-seller relationship, shifting power from the seller to the buyer. As a result, your sales strategy should shift focus to the buyer, rather than being focused on the seller.
When focusing on sales enablement, personalizing the entire experience based on the buyer's context is key. Sales enablement provides a complete analysis of the sales process, the proper tools for your team, and empowerment through training while aligning your marketing and sales teams' goals.
But it also seems that video marketing requires expensive equipment, an entire production team, and extensive knowledge of cameras and editing software.
We would argue that this might not be the case for everyone and here is why:
Search Engine Optimization (SEO) has undergone a lot of change within the past five years. Gabriel Marguglio, CEO of Nextiny Marketing, goes in depth in this video to explain the layered question, "What is SEO?". This video helps explain what you need to do to optimize your content, how Google reads content, and how it correlates with attracting your ideal customers. Watch the video below to learn how inbound marketing and SEO, when done correctly, can positively impact your business and attract your ideal customers.
Long before Nextiny Marketing became an inbound marketing agency, we worked our way there by establishing our credibility as a website company and SEO experts. We have transitioned to a full scale inbound marketing agency and through this transformation we have been able to bring some of our legacy customers who have fully embraced the ways of inbound marketing along with us. One of these customers is Frank Herold from Sarasota Bay Club, a luxury retirement community in Sarasota, Florida.
Because you’re not using video to engage with your ideal customers. If you don’t believe us check the stats:
- 99% of businesses currently using video reported that they plan to continue into 2017. And, 34% of those currently not invested in video plan to start during the coming year.
- 79% of consumers say they'd rather watch a video to learn about a product than read text on a page.
- Using the word “video” in an email subject line boosts open rates by 19% and clickthrough rates by 65%.
How are your New Year Resolutions going so far this year? It isn’t too late to reevaluate. This year, make a resolution for your business. Stop using marketing strategies and tactics that might be working or, worse yet, aren’t yielding any benefit on your end.
Today at Nextiny Marketing we are celebrating International Women’s Day and giving yet another round of applause to our terrific female employees. This celebration, which has been taking place since 1909, focuses on appreciation and respect for women’s economic, political, and social achievements. We find this celebration to be particularly poignant for us in light of the outrageous comments made just last Wednesday by a Polish politician who said that women should earn less than men because according to him, women are weaker smaller and less intelligent. Misogynistic comments such as these remind us that sadly, not every country in the world is a safe haven for women and unfortunately, even with all of the rights thankfully afforded to women in the US, the gender pay gap persists at a shocking 80 cents paid to women for every dollar earned by men, as of 2016.
Before we get into why we use Wistia, we thought we should start out by explaining what Wistia is. In a simple definition, Wistia is a video marketing tool. But this video marketing tool is unlike any other. While it allows you to host your videos and embed them into your website just like other video tools, such as YouTube and Vimeo, it adds a component that makes it unparallel to these other tools - analytics. Wistia allows you to track analytics associated with each individual video.