Before we get into why we use Wistia, we thought we should start out by explaining what Wistia is. In a simple definition, Wistia is a video marketing tool. But this video marketing tool is unlike any other. While it allows you to host your videos and embed them into your website just like other video tools, such as YouTube and Vimeo, it adds a component that makes it unparallel to these other tools - analytics. Wistia allows you to track analytics associated with each individual video.
Nextiny Marketing & Sales Blog
Now that your website is growing and you’ve got steady traffic coming in, it’s time for the third step in the inbound marketing methodology: closing your qualified leads into customers.
Email Marketing can be a great way to reach out to your audience and grab their attention. This can successfully be done quite easily, but there are a few things to keep in mind in order to create the best possible email marketing campaign.
With such a variety of picture editing tools for all different skill levels, it can seem like you would need to have design experience in order to create fantastic designs. These days though, there are plenty of free, useful, and easy to use tools, and Preview on your Mac is a great example of this. It may seem like a simple tool, but it has many more features than simply just crop and paste. Here are some of our favorite Preview hacks and tricks that will take your images to the next level.
If you're new to inbound marketing, you may be unsure of how long to expect to wait to see results. With traditional marketing, you can see results fairly quickly, as people respond directly to the ads you send out. Inbound marketing is not as quick to show results at the start, however, the long term results are what make it worthwhile. The answer to how long inbound marketing results take is not a certain number of days or weeks, but depends on a number of variables.
We all know that people are relying on and using mobile devices and tablets now more than ever. There are 2.6 billion smartphone users globally, and by 2020, it is expected that there will be 6.1 billion. This means that web browsing on devices is increasing, and people are expecting to be able to access your website’s full content from their phones, laptops, and tablets without losing any of the user experience. Now, not only will mobile users be frustrated if you don't have a responsive website, but Google will actually penalize you for it.
We've all heard the old saying, "You have to spend money to make money." But in this chicken-and-egg conversation, what do you do if you haven't yet made enough money to spend? In a company's infancy, finding the money to get going with marketing can be particularly tough.
The internet is empty without content, but not all content is created equally. These days there is so much content out there that it can be hard to decipher the good from the inefficient. That's why inbound blogging is centered around creating helpful and valuable content. Inbound content attracts visitors to your website, converts those visitors into leads, and closes those leads into customers. And if your content delights your customers they will become promoters and share it with their friends and followers.
The State of Inbound 2016 has spoken, and we are listening. Video is quickly becoming the most accessible and vastly consumed content on the internet. Globally, online video traffic will be 55% of all consumer Internet traffic in 2016. Wistia is a powerful video tool that can and should be wielded by any marketing and sales team looking to include more video content.