Nextiny's Marketing and Sales Blog

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Nextiny Marketing & Sales Blog

How to Customize the Website User Experience: Contextual Marketing

Published on Sep 27, 2016 2:30:00 PM by Nextiny Marketing

Customizing your website is a way to increase lead generation, traffic, customers, and even sales. But how would you go about doing that? Contextual marketing provides an innovative way to customize the content that a viewer sees. It adjusts the webpage content, ads, dynamic calls to action (CTAs), etc. based on the user visiting your website.

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New User Experience Insights: Increase User Experience by Understanding your Users

Published on Sep 22, 2016 11:02:18 AM by Nextiny Marketing

In many markets, user experience determines the winners and losers to an extreme degree; product features, cost, sales technique, all of it pales in comparison to the impact of UX. In other markets, UX may not be quite as crucial, but bad UX will nonetheless undermine the success of an otherwise excellent product. That’s why establishing a thorough understanding of your customers and their expectations is crucial. Fortunately, it’s also easier than ever before, with the rise of big data solutions for user experience analysis.

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SEO Tips: SEO Practices You Should Leave in the Past

Published on Sep 20, 2016 11:00:00 AM by Nextiny Marketing

SEO is ever-evolving, meaning what mattered with search engine optimization yesterday isn't necessarily going to matter today. There are lots of things you can do to keep your website relevant online, which is why we recommend you don't spend your time doing these outdated practices:

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Free Inbound Marketing Workshop with HubSpot Guest Speaker Dan Tyre

Published on Sep 15, 2016 10:30:00 AM by Nextiny Marketing

The future of marketing is here! Marketing strategies are changing rapidly, and inbound marketing is at the forefront of the revolution. Are you creating blog content your customers actually want to read? Is your information skimmable? Have you aligned your sales and marketing to create a “Smarketing” plan? As a HubSpot Agency Partner and the leader of the Sarasota HubSpot User Group, Nextiny Marketing, along with HubSpot Sales Director, Dan Tyre, will be hosting a free workshop on October 5th, 2016 answering these questions and exploring other inbound marketing topics.

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3 Tips for Making Your Blog Content More Skimmable

Published on Sep 12, 2016 1:00:00 PM by Nextiny Marketing


As outlined in State of Inbound 2016, content will always be an essential part of inbound marketing. However, the way people take in information is changing. People want their information to stay up to date, but they want it as quickly as possible. This can be largely inferred by the fact that
45% of people want their content in the form of social posts. People want to stay up to date on world news, upcoming trends, and industry advancements, but they don't want to dedicate a lot of time to doing so.

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History of Inbound Marketing: Then and Now

Published on Sep 9, 2016 12:00:00 PM by Nextiny Marketing

Once upon a time inbound marketing didn't exist. There were no podcasts or online videos. Email was a laughable concept. Newsletters came in the mail and SEO was the acronym for Self Employment Opportunity. (For real.)

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The Next Generation of Marketers: Teaching Inbound Marketing to College Students

Published on Sep 6, 2016 11:00:00 AM by Nextiny Marketing

Right now, colleges across the country and across the world are filled with students who have grown up in a world filled with technology. Their whole lives, technology has grown and expanded into an incredible resource for this generation and others. Because of this, we were surprised that all of these technologically advanced and educated individuals were behind in one aspect: they had never heard of the leading marketing software technology, HubSpot. So what are we going to do about it? We are going to change it!

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5 Reasons Why Inbound Marketing is Here to Stay

Published on Aug 30, 2016 11:00:00 AM by Nextiny Marketing

1 . Inbound Marketing is more effective than Outbound

When customers are calling you or sending you emails it means that they have already begun their Buyer's Journey. The information they receive while on hold, or from your marketing or sales representative is well received because the customer has already considered your company. With outbound marketing customers may have been inundated with all types of media from flyers to phone calls. They become desensitized to sales attempts and simply shut down. 

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Repeated Content Versus Plagiarism: Why Marketers Should Beware

Published on Aug 25, 2016 11:00:00 AM by Jackie Marguglio and Kara Inglis

Marketers with a high focus on creating engaging content for their visitors often work with a team of writers. These writers can be either an in-house team or service providers from an online database. Because these writers generate numerous amounts of content on various topics, it is important to make sure they are presenting factually accurate information in all content. Aside from that, it is also paramount that all submitted content is original content. This means it should not be copied from another source.

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Why Inbound Marketing and Growth-Driven Design?

Published on Aug 23, 2016 11:00:00 AM by Nextiny Marketing

A mix of inbound marketing and growth driven design (GDD) has proven to be a recipe for successful web development. Inbound marketing consists of all the elements it takes to attract followers to your website while GDD deals with the mechanics that make a loyal audience possible. Here are the main factors that make inbound marketing and GDD a strong strategy for your website to attract your ideal customers. 

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