Nextiny's Marketing and Sales Blog

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Nextiny Marketing & Sales Blog

How to Rank on a Specific Keyword Using SEO

Published on Oct 13, 2016 12:30:00 PM by Nextiny Marketing

SEO is not dead. Quite the contrary, it is still alive and well. Search engines like the almighty Google continue to seek out and reward quality pages with the right blend of content, SEO and other seemingly mysterious criteria.

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The Inbound Marketing Methodology: How to Attract Your Ideal Customers

Published on Oct 11, 2016 10:02:16 AM by Rachel Hubbard

Traditional marketing is outdated and rapidly on its way out the door. Traditional marketing says, “Stop what you’re doing, look and listen to me!” It’s disruptive and not useful. The problem isn’t with the reach of traditional media, email and radio are still very powerful tools. In 2015 there were over 205 billion emails sent and received per day, and over 91% of Americans tuning into the radio per week. Now think about how many emails you have deleted this morning alone, without ever opening them. Probably quite a few. And when you were in your car today did you sync to your favorite Pandora or satellite radio station? The main problem with traditional marketing practices is that they’re interruptive and people are getting much better at tuning them out, or completely cutting them out altogether.

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SEO These Days: Best SEO practices

Published on Oct 4, 2016 4:30:00 PM by Nextiny Marketing

What are the most effective SEO practices today that will get you noticed?

SEO, or search engine optimization, is like the butter for your bagel. Without it, your bagel is dry and no one wants a bite of it. But with it, your bagel is tastier than any other, and everyone wants a piece of it. That's what you want for your website. Buttery goodness. Or better said, SEO goodness.
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SEO vs Inbound Marketing Case Study: $3 million Generated in 6 months

Published on Sep 27, 2016 2:45:00 PM by Nextiny Marketing


In April 2014, we formed our partnership with the Silverstein Institute. The Silverstein Institute provides innovative patient care for the treatment of Ear, Nose and Throat disorders. In the beginning, this partnership thrived off of search engine optimization services (SEO) that we provided to help them increase traffic on their existing website. By March of 2016, even though their traffic was growing year over year, the Silverstein Institute (SI) was ready to take our partnership to the next level. After seeing Nextiny grow and develop into an Inbound Agency and HubSpot Gold Partner, they were ready to grow with us. They were prepared to start implementing further inbound marketing practices as displayed through this case study.

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How to Customize the Website User Experience: Contextual Marketing

Published on Sep 27, 2016 2:30:00 PM by Nextiny Marketing

Customizing your website is a way to increase lead generation, traffic, customers, and even sales. But how would you go about doing that? Contextual marketing provides an innovative way to customize the content that a viewer sees. It adjusts the webpage content, ads, dynamic calls to action (CTAs), etc. based on the user visiting your website.

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New User Experience Insights: Increase User Experience by Understanding your Users

Published on Sep 22, 2016 11:02:18 AM by Nextiny Marketing

In many markets, user experience determines the winners and losers to an extreme degree; product features, cost, sales technique, all of it pales in comparison to the impact of UX. In other markets, UX may not be quite as crucial, but bad UX will nonetheless undermine the success of an otherwise excellent product. That’s why establishing a thorough understanding of your customers and their expectations is crucial. Fortunately, it’s also easier than ever before, with the rise of big data solutions for user experience analysis.

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SEO Tips: SEO Practices You Should Leave in the Past

Published on Sep 20, 2016 11:00:00 AM by Nextiny Marketing

SEO is ever-evolving, meaning what mattered with search engine optimization yesterday isn't necessarily going to matter today. There are lots of things you can do to keep your website relevant online, which is why we recommend you don't spend your time doing these outdated practices:

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Free Inbound Marketing Workshop with HubSpot Guest Speaker Dan Tyre

Published on Sep 15, 2016 10:30:00 AM by Nextiny Marketing

The future of marketing is here! Marketing strategies are changing rapidly, and inbound marketing is at the forefront of the revolution. Are you creating blog content your customers actually want to read? Is your information skimmable? Have you aligned your sales and marketing to create a “Smarketing” plan? As a HubSpot Agency Partner and the leader of the Sarasota HubSpot User Group, Nextiny Marketing, along with HubSpot Sales Director, Dan Tyre, will be hosting a free workshop on October 5th, 2016 answering these questions and exploring other inbound marketing topics.

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3 Tips for Making Your Blog Content More Skimmable

Published on Sep 12, 2016 1:00:00 PM by Nextiny Marketing

As outlined in State of Inbound 2016, content will always be an essential part of inbound marketing. However, the way people take in information is changing. People want their information to stay up to date, but they want it as quickly as possible. This can be largely inferred by the fact that
45% of people want their content in the form of social posts. People want to stay up to date on world news, upcoming trends, and industry advancements, but they don't want to dedicate a lot of time to doing so.

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History of Inbound Marketing: Then and Now

Published on Sep 9, 2016 12:00:00 PM by Nextiny Marketing

Once upon a time inbound marketing didn't exist. There were no podcasts or online videos. Email was a laughable concept. Newsletters came in the mail and SEO was the acronym for Self Employment Opportunity. (For real.)

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