A mix of inbound marketing and growth driven design (GDD) has proven to be a recipe for successful web development. Inbound marketing consists of all the elements it takes to attract followers to your website while GDD deals with the mechanics that make a loyal audience possible. Here are the main factors that make inbound marketing and GDD a strong strategy for your website to attract your ideal customers.
Nextiny Marketing & Sales Blog
So you want your website to rank at the top of a Google search, do you?
Most online marketers do. Rumor has it that when you rank at the top of a Google search, people click on your site as a first choice. That's why SEO and inbound marketing are such rich players in the land of Google rankings. Together, these elements can take you to the top.
The question is then, how do you get your pages to rank number one in a search?
If you’re a digital marketer, you probably already know why inbound marketing is so important for your business. Inbound marketing helps attract visitors to your site with great content, convert them into leads with call-to-actions and landing pages, and close them as customers by nurturing those leads with email and marketing automation. If you’re already familiar with inbound marketing strategies and are implementing them in your business, why not get HubSpot Inbound Certified? Or, if you don’t know much about Inbound Marketing, why not take some time to learn valuable marketing strategies to help your business be more successful? Here are a few reasons why you have nothing to lose (except potential customers) by getting your Inbound Marketing Certification.
Inbound Marketing is a growing force in the marketing community. Since HubSpot's Brian Halligan perfected the ideas and practices of inbound marketing in 2005, it has grown into one of the most successful marketing strategies today. HubSpot is headquartered in Boston, Massachusetts. While the ideas of inbound and HubSpot have reached far outside of the Boston area -- and even the United States -- they are still in the beginning stages of laying their roots in Florida.
There is a lot of truth in the old saying "Time is money". The more work you are able to produce within the time constraints you have, the more success you will see. While it is important to get things done properly and not rush through the day, there is also room for working smarter in order to save some time throughout your work day.
Inbound marketers have a lot of unique opportunities when it comes to guiding individuals through the sales funnel. Different levels of interaction and different types of content offers can be made available to potential customers in order to help them flow through the sales funnel. Ultimately, the sales funnel is a process of curation: the right visitors to your website will become leads, the right leads will convert to prospects, and the right prospects will go on to complete a purchase.
Inbound marketing is overshadowing traditional outbound marketing this decade, especially for companies that rely on the internet for business. Not only does it cut costs, it provides many avenues to attract new leads if you implement proper tools and original online content. Here are reasons why B2B companies are ideal for inbound marketing partnerships.
If you think content marketing is still all about text, then statistics will prove you wrong. According to the Nielsen Norman Group, users read only about 20% of the words on a page during an average visit. This is not a surprise considering a study by the American Psychological Association revealed that people can be distracted in as short as three seconds. With so many apps to use and websites to visit, you can expect that there will be no lack of distractions to pull your visitors away from your own site.
Video promos have become increasingly popular across all industries. One of the biggest reasons for this escalating craze is that videos are easier to watch than reading text. Furthermore, online video helps you tell your story in multiple imaginative ways. Here are pros and cons of three well known video platforms.
In the world of marketing, it is fairly common to hear agencies refer to the companies they do work for as their clients. However, there is a very key word in this sentence: for. See, with inbound marketing, we view the work that is done for each company as a partnership. Both ourselves as the agency and them as the "client" have important tasks and responsibilities to carry out in order to see successful results.