A mix of inbound marketing and growth driven design (GDD) has proven to be a recipe for successful web development. Inbound marketing consists of all the elements it takes to attract followers to your website while GDD deals with the mechanics that make a loyal audience possible. Here are the main factors that make inbound marketing and GDD a strong strategy for your website to attract your ideal customers. 

Live chat is a popular website feature that is used by companies looking to engage with their current and potential customers as an additional support system for customer service. As the internet has grown and become a highly utilized source for product and service research, there is now a need for chat that stretches far beyond customer service. With people actively researching their next wants and needs online rather than in person or over the phone, it is time to capitalize on this and engage with them right where they are, on the internet.

Inbound marketers have a lot of unique opportunities when it comes to guiding individuals through the sales funnel. Different levels of interaction and different types of content offers can be made available to potential customers in order to help them flow through the sales funnel. Ultimately, the sales funnel is a process of curation: the right visitors to your website will become leads, the right leads will convert to prospects, and the right prospects will go on to complete a purchase.

This July, Gabriel Marguglio and I completed the pipeline generation bootcamp presented by Dan Tyre and HubSpot. These sessions taught us the confidence, persistence, and tactics required to effectively prospect through warm outreach to contacts. Even now, as we are armed with the tools and skills necessary to be successful, prospecting is still difficult, even as you do your best to establish a relationship, earn trust, and build credibility with a complete stranger.

With such a variety of picture editing tools for all different skill levels, it can seem like you would need to have design experience in order to create fantastic designs. These days though, there are plenty of free, useful, and easy to use tools, and Preview on your Mac is a great example of this. It may seem like a simple tool, but it has many more features than simply just crop and paste. Here are some of our favorite Preview hacks and tricks that will take your images to the next level.

We are the leaders of the Sarasota HubSpot User Group (HUG) in Sarasota. Most HubSpotters out there know that a HUG is a local educational resource for current HubSpot users, marketers, salespeople, and other professionals in your area who are looking to learn more about business and the HubSpot software. Anyone else out there who may not have heard of a HUG until now, but has hosted a professional workshop during business hours, knows that event registration and attendance can be the biggest challenges. Especially when it is a free event. 

In this week’s Soapbox Weekly Hack, I explain how I use the HubSpot CRM to gain context of new leads in order to have more meaningful, impactful and effective conversations. The HubSpot CRM is an effective tool to understand a lead's timeline, conversion and interests when analyzed correctly.

We're back with another Soapbox Weekly Hack. If you haven’t noticed already, we’re really big fans of Wistia (like, REALLY big fans). So, when they launched their first product, Soapbox, we were quick to become early adopters. If you don’t already know what Soapbox is, check it out here.