Nextiny's Marketing and Sales Blog

Nextiny Marketing & Sales Blog

Friday's TOP 5: Facebook Ads, HUG Workshop, Topic Clusters, HubSpot CRM, Soapbox [VIDEO]

Published on Oct 6, 2017 1:30:59 PM by Gabriel Marguglio

With INBOUND 17 last week, and being able to bring all of that collective knowledge back to the team this week, our top 5 could easily become a top 100! There is just so much to be excited about in the coming months and narrowing down the list seems like an impossible task, but we gave it a shot! Let's take a look at our Friday's TOP 5.
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How to Upload Soapbox Videos to Wistia

Published on Sep 29, 2017 1:46:05 PM by Megan Sullivan

We're back with another Soapbox Weekly Hack. If you haven’t noticed already, we’re really big fans of Wistia (like, REALLY big fans). So, when they launched their first product, Soapbox, we were quick to become early adopters. If you don’t already know what Soapbox is, check it out here. 

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How to Use Seventh Sense to Optimize Marketing and Sales Email Efforts [VIDEO]

Published on Sep 22, 2017 1:00:00 PM by Nextiny Marketing

In this week’s soapbox weekly hack, Gabriel is going to show you a software tool that we use to optimize our email efforts, for marketing and sales purposes. Seventh Sense is an AI software that gathers email data to help you see optimal delivery time of your email recipients. This tool not only collects the standard open and click-through rates, but it also tracks user behavior. With personalized reports on your contacts email activity, you can deliver your messages at a time that best suits them. In addition, Seventh Sense integrates into HubSpot allowing you to utilize all of the HubSpot data tracking information as well.
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Friday's TOP 5: Foo Fighters, Birthdays, Gotomeeting, Soapbox, INBOUND17 and Clare Controls [VIDEO]

Published on Sep 22, 2017 11:55:23 AM by Gabriel Marguglio

After a productive week, we like to reflect back on the exciting things that happened during the week and look ahead to what is coming next! This is something we do as a team internally all the time, but now we want to share our week's highlights with you. 
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How Soapbox by Wistia Videos Changed Daily Operations at Our Growth Agency

Published on Sep 18, 2017 12:19:00 PM by Gabriel Marguglio

Monday at 10 am, a customer sent a question about “How to segment leads on the HubSpot CRM” so Kara, our Senior Account Manager, created a Soapbox video in 5 minutes and sent it back to the customer via email. At 10:45 am the same customer asked about Hubspot custom fields and Kara created another soapbox in 3 minutes and sent the email back to the customer.

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The Power of Relationships: HubSpot Agencies Supporting Each Other Through Hurricane Irma [Coffee Talks / On the Bean Bag]

Published on Sep 13, 2017 3:26:37 PM by Nextiny Marketing

This past weekend, Hurricane Irma impacted our lives in a way that gave us all perspective on what really matters. From tracking the storm while it was still in the Atlantic and preparing our homes and families for potential damages, to now dealing with the impact that Hurricane Irma has had on our state, we are truly learning the meaning of community. We saw people of all different backgrounds reach out to make sure that their neighbors felt prepared and safe. Our co-workers continuously checked in with one another all through the weekend to ensure that everyone and their families were ok and had what they needed. It was a great thing to experience in a time of such uncertainty.

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Soapbox Weekly Hacks: Understanding Wistia Data

Published on Sep 1, 2017 12:58:29 PM by Megan Sullivan

Wistia is a powerful video hosting tool for many reasons (learn more about that here), but one thing that sets it apart from other hosting platforms is the data that Wistia collects and provides users. You can see who watched your video, how long they watched it, what parts they rewatched, where and when they clicked, and so much more. This collection of data is a game changer for video. It’s no longer a guessing game how enticing your thumbnail is or how many people are actually clicking on your call to actions. When you are only using Wistia as a hosting service and aren’t using the tool to track, analyze, and improve, you are sitting on a treasure trove of video marketing gold. But have no fear, here’s how we make sense of all the data that Wistia collects and use it to improve our video content:

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6 Tools We Use Daily in Our Inbound Sales Process

Published on Aug 31, 2017 4:02:08 PM by Nick Mace

As a successful salesperson you are always looking for an advantage. Whether that advantage is turning a cold call into a warm call through research, nurturing leads through the sales funnel by providing relevant content that they find helpful and of value, or by analyzing an opportunity that appears like a no-doubt closed-lost sale and looking for that different angle to help them solve a problem. Sometimes the simplest bit of information can give you the insight you need to connect with someone.

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Soapbox Weekly Hacks: Enrolling a Contact in a Sales Sequence in HubSpot Sales

Published on Aug 25, 2017 3:27:00 PM by Nick Mace

We have talked previously about setting up sales sequences in HubSpot Sales in order to automate follow-ups and task reminders in the prospecting process for your contacts. By automating this process, you allow yourself, as a salesperson, to focus on the contacts that are actually engaging with you. In case you missed the explanation on how to create a sequence from scratch you can view that here.

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How Long Will it Take to See Results from Inbound Marketing?

Published on Aug 21, 2017 3:04:00 PM by Gabriel Marguglio

If you're new to inbound marketing, you may be unsure of how long to expect to wait to see results. With traditional marketing, you can see results fairly quickly, as people respond directly to the ads you send out. Inbound marketing is not as quick to show results at the start, however, the long term results are what make it worthwhile. The answer to how long inbound marketing results take is not a certain number of days or weeks, but depends on a number of variables.

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