Nextiny Marketing & Sales Blog
Monday at 10 am, a customer sent a question about “How to segment leads on the HubSpot CRM” so Kara, our Senior Account Manager, created a Soapbox video in 5 minutes and sent it back to the customer via email. At 10:45 am the same customer asked about Hubspot custom fields and Kara created another soapbox in 3 minutes and sent the email back to the customer.
This past weekend, Hurricane Irma impacted our lives in a way that gave us all perspective on what really matters. From tracking the storm while it was still in the Atlantic and preparing our homes and families for potential damages, to now dealing with the impact that Hurricane Irma has had on our state, we are truly learning the meaning of community. We saw people of all different backgrounds reach out to make sure that their neighbors felt prepared and safe. Our co-workers continuously checked in with one another all through the weekend to ensure that everyone and their families were ok and had what they needed. It was a great thing to experience in a time of such uncertainty.
As a successful salesperson you are always looking for an advantage. Whether that advantage is turning a cold call into a warm call through research, nurturing leads through the sales funnel by providing relevant content that they find helpful and of value, or by analyzing an opportunity that appears like a no-doubt closed-lost sale and looking for that different angle to help them solve a problem. Sometimes the simplest bit of information can give you the insight you need to connect with someone.
We have talked previously about setting up sales sequences in HubSpot Sales in order to automate follow-ups and task reminders in the prospecting process for your contacts. By automating this process, you allow yourself, as a salesperson, to focus on the contacts that are actually engaging with you. In case you missed the explanation on how to create a sequence from scratch you can view that here.
If you're new to inbound marketing, you may be unsure of how long to expect to wait to see results. With traditional marketing, you can see results fairly quickly, as people respond directly to the ads you send out. Inbound marketing is not as quick to show results at the start, however, the long term results are what make it worthwhile. The answer to how long inbound marketing results take is not a certain number of days or weeks, but depends on a number of variables.