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5 Reasons Digital Marketers Should become Inbound Certified

Published on Aug 16, 2016 11:00:00 AM by Gabriel Marguglio

inbound-certifiedIf you’re a digital marketer, you probably already know why inbound marketing is so important for your business. Inbound marketing helps attract visitors to your site with great content, convert them into leads with call-to-actions and landing pages, and close them as customers by nurturing those leads with email and marketing automation. If you’re already familiar with inbound marketing strategies and are implementing them in your business, why not get HubSpot Inbound Certified? Or, if you don’t know much about Inbound Marketing, why not take some time to learn valuable marketing strategies to help your business be more successful? 

Related Blog: The Next Step for Digital Marketers: A HubSpot Inbound Certification

Here are a few reasons why you have nothing to lose (except potential customers) by getting your Inbound Marketing Certification:

1. It’s free!

All of the videos you need to pass the test are conveniently available at no cost! Not only are there videos, but there are downloadable PDFs and transcripts for each video that highlight the most important points. There is a short quiz at the end of each video you can take to see how well you retained what you’ve learned, as well as a study guide encompassing all 9 videos to help you prepare for the certification test!

The only thing this certification costs you is a few hours of your time. Every video is less than an hour so you can even watch them on your lunch breaks! Why would you not spend 10 hours on something that will give you an advantage over every other digital marketer that isn’t Inbound Certified?

2. You’ll be on top of the latest marketing trends

This course is updated regularly to include the latest trends and strategies in Inbound Marketing. With the opportunity to recertify every year, you will have no problems staying on top of marketing trends and ahead of your competition. You’ll learn how to drive more traffic to you and your clients’ websites and be ahead of the digital marketers without this knowledge.

3. You’ll have an advantage when applying for jobs

If you are a digital marketer seeking a job, being HubSpot Inbound Marketing Certified can provide a great advantage.  If you and another candidate with the same credentials are vying for the same job position, an Inbound Marketing Certification is definitely going to make you the clear choice for the job. Not only does it show that you have the latest information and knowledge on Inbound Marketing, but it shows that you’re self-motivated because you have already taken it upon yourself to complete the course.

4. You’ll see ROI immediately

For something that takes so little time, is free, and is organized and easy to complete, you’ll see an impressive return on investment. You will immediately be able to put the skills you’ve learned from the course into action because everything is so easy to understand, even to Inbound Marketing novices. Once you are able to translate your newfound knowledge into your marketing, you will see great results.

5. You’ll have bragging rights and an impressive credential to add to your website

Once you complete the certification, you’ll receive a personalized certificate and badge to post wherever you’d like! You can add your badge to your website, LinkedIn profile, email signature, or Facebook page. You can also show off your certification in your office by printing out your certificate. Your certification shows credibility and promotes that your company is an expert on Inbound Marketing, giving you an advantage over other companies that aren’t Inbound Certified.

Taking the HubSpot Inbound Marketing Certification will no doubt help your business. Whether you’re looking to get more website traffic, generate more leads, or improve your landing page conversions, becoming Inbound Certified is a sure way to help. HubSpot’s methods are extensively tested and proven to work, so why not give it a shot?

Inbound Marketing Cheat Sheet

Topics: marketing strategies, Inbound Marketing Sarasota, hubspot, digital marketer tips, inbound marketing certification, Marketing & Sales Blog