After you send an email campaign, what sort of analysis do you do to understand how the campaign performed? Do you check out your open rate or click rate? This blog will walk you through an effective strategy for analyzing the success of your email campaign.

Our ability to create value using all of the data that we had collected through HubSpot, from our marketing and sales efforts, was becoming increasingly difficult for us as an agency without the consolidation of data from all of our software integrations. HubSpot as a platform was committed to developing their integration ecosystem throughout the last few years, which has empowered us to connect information from all of the tools that we were using for our clients.

Anyone working towards marketing and sales alignment knows that is a challenge. Taking two departments who have historically worked separately and bringing them together is not a small undertaking.

 

Without generalizing too much, it is safe to say that sales has a different perception of marketing than is actually true, given the tools marketers have today. Once, it was safe to say that marketing created a lot of visually appealing content both in print and online, but that didn’t help sales close customers. That is no longer true today. Today, marketers are data driven. We still follow a strategy that is visually appealing, but that is the cherry on top of the sundae. Visual content is now backed by strategic planning and better yet, data.

We’ve always been transparent with our partners about the long-term success of inbound marketing. It is not a magical solution that generates millions of leads in a month, it takes time to develop campaigns, track trends, optimize efforts, and empower our partners to act on the data that we collect from our combined efforts. There are plenty examples of partnerships that we have developed over the years that act as a testament to the power of inbound marketing and the HubSpot ecosystem, but the story of Thunderbird Senior Living is one that we are extremely excited about in sharing its impact.

Inbound Marketing has transformed the world of marketing and has no intention of slowing down or looking back. By concentrating all marketing efforts to focus on a deep understanding of who your target audience is, what their unmet needs include, and how they aim to solve their problems, inbound has enhanced the way that businesses engage in a more human, social, and consumer-centric way.

Two thousand eighteen is the year of the consumer. Every aspect of your marketing should be rooted in delivering a delightful experience for not only your customers, but every single visitor and potential lead that comes to your website or engages with you and your content. Inbound is rapidly becoming the gold standard in marketing as consumers develop higher expectations and demand more value from companies that they decide to form relationships with. Let’s take a look at how to utilize some exciting new methods to succeed in delighting our audience in the coming years through inbound marketing.

Today is International Women’s Day and at Nextiny we are proud to support gender equality by continuing to encourage our awesome female marketers.   Although I am currently the COO of Nextiny, for many years I worked for many agencies which exposed me to the kind of environment that did not support female staff at all, and which were, in fact, quite detrimental.  As a result, I always wanted to create a work environment for employees that would be conducive to their personal happiness and work satisfaction and development.

Here at Nextiny Marketing we view our clients as partners. It is pivotal to both our success and yours that we are ideal partners. Below are some of the reasons why you may not be a good fit to work with our agency, and therefore why a company should probably not contact us.

What is your email marketing strategy? What are your goals? Chances are if the word “blast” is still in your vocabulary, there is room for improvement. But don’t worry, we are up for the challenge. Effective email marketing should be anything but a blast; it should be specific messaging, sent to a targeted list of contacts who the content will resonate best with.

How do you pull this off? Focus on 6 things: Deliverability, Lead Segmentation, Clear/Concise Messaging, Send Time Optimization, Automation, and Analysis.

Email Marketing can be a great way to reach out to your audience and grab their attention. This can successfully be done quite easily, but there are a few things to keep in mind in order to create the best possible email marketing campaign.

In the world of marketing, it is fairly common to hear agencies refer to the companies they do work for as their clients. However, there is a very key word in this sentence: for. See, with inbound marketing, we view the work that is done for each company as a partnership. Both ourselves as the agency and them as the "client" have important tasks and responsibilities to carry out in order to see successful results.