Nextiny's Marketing and Sales Blog

Nextiny Marketing & Sales Blog

Data Driven Sales Enablement: How to Change the Conversation

Published on Dec 14, 2017 4:58:30 PM by Kara Inglis

Anyone working towards marketing and sales alignment knows that is a challenge. Taking two departments who have historically worked separately and bringing them together is not a small undertaking.

 

Without generalizing too much, it is safe to say that sales has a different perception of marketing than is actually true, given the tools marketers have today. Once, it was safe to say that marketing created a lot of visually appealing content both in print and online, but that didn’t help sales close customers. That is no longer true today. Today, marketers are data driven. We still follow a strategy that is visually appealing, but that is the cherry on top of the sundae. Visual content is now backed by strategic planning and better yet, data.

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Tackle the Sales Funnel Head On with an Inbound Marketing Strategy

Published on Dec 13, 2017 11:00:00 AM by Nextiny Marketing

Inbound marketers have a lot of unique opportunities when it comes to guiding individuals through the sales funnel. Different levels of interaction and different types of content offers can be made available to potential customers in order to help them flow through the sales funnel. Ultimately, the sales funnel is a process of curation: the right visitors to your website will become leads, the right leads will convert to prospects, and the right prospects will go on to complete a purchase.

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The #1 Topic to Cover on Sales Calls

Published on Dec 5, 2017 12:04:18 PM by Nick Mace

This July, Gabriel Marguglio and I completed the pipeline generation bootcamp presented by Dan Tyre and HubSpot. These sessions taught us the confidence, persistence, and tactics required to effectively prospect through warm outreach to contacts. Even now, as we are armed with the tools and skills necessary to be successful, prospecting is still difficult, even as you do your best to establish a relationship, earn trust, and build credibility with a complete stranger.

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Top 10 Preview Design Hacks for Non-Designers

Published on Dec 1, 2017 10:35:00 AM by Megan Sullivan

With such a variety of picture editing tools for all different skill levels, it can seem like you would need to have design experience in order to create fantastic designs. These days though, there are plenty of free, useful, and easy to use tools, and Preview on your Mac is a great example of this. It may seem like a simple tool, but it has many more features than simply just crop and paste. Here are some of our favorite Preview hacks and tricks that will take your images to the next level.

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How Send Time Optimization Doubled the Success of our Event Registrations from Email Marketing

Published on Nov 3, 2017 1:23:43 PM by Kara Inglis

We are the leaders of the Sarasota HubSpot User Group (HUG) in Sarasota. Most HubSpotters out there know that a HUG is a local educational resource for current HubSpot users, marketers, salespeople, and other professionals in your area who are looking to learn more about business and the HubSpot software. Anyone else out there who may not have heard of a HUG until now, but has hosted a professional workshop during business hours, knows that event registration and attendance can be the biggest challenges. Especially when it is a free event. 

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Gaining Context of New Leads in the HubSpot CRM

Published on Oct 14, 2017 9:02:00 AM by Nick Mace

In this week’s Soapbox Weekly Hack, I explain how I use the HubSpot CRM to gain context of new leads in order to have more meaningful, impactful and effective conversations. The HubSpot CRM is an effective tool to understand a lead's timeline, conversion and interests when analyzed correctly.
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Introducing SEO Topic Clusters and HubSpot's Strategy Tool

Published on Oct 13, 2017 11:32:37 AM by Bryan Gorman

In this week’s Soapbox hack, I talk about a new HubSpot strategy feature that is changing how we approach content creation, keyword research, and SEO moving forward. Our team was very excited when HubSpot released the beta version of this feature a few months back and have since been experimenting with how we can best leverage the existing content that we have, and moving forward, learning how we can adapt our current strategy to accommodate these changes.

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Friday's TOP 5: Facebook Ads, HUG Workshop, Topic Clusters, HubSpot CRM, Soapbox [VIDEO]

Published on Oct 6, 2017 1:30:59 PM by Gabriel Marguglio

With INBOUND 17 last week, and being able to bring all of that collective knowledge back to the team this week, our top 5 could easily become a top 100! There is just so much to be excited about in the coming months and narrowing down the list seems like an impossible task, but we gave it a shot! Let's take a look at our Friday's TOP 5.
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How to Upload Soapbox Videos to Wistia

Published on Sep 29, 2017 1:46:05 PM by Megan Sullivan

We're back with another Soapbox Weekly Hack. If you haven’t noticed already, we’re really big fans of Wistia (like, REALLY big fans). So, when they launched their first product, Soapbox, we were quick to become early adopters. If you don’t already know what Soapbox is, check it out here. 

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How to Use Seventh Sense to Optimize Marketing and Sales Email Efforts [VIDEO]

Published on Sep 22, 2017 1:00:00 PM by Nextiny Marketing

In this week’s soapbox weekly hack, Gabriel is going to show you a software tool that we use to optimize our email efforts, for marketing and sales purposes. Seventh Sense is an AI software that gathers email data to help you see optimal delivery time of your email recipients. This tool not only collects the standard open and click-through rates, but it also tracks user behavior. With personalized reports on your contacts email activity, you can deliver your messages at a time that best suits them. In addition, Seventh Sense integrates into HubSpot allowing you to utilize all of the HubSpot data tracking information as well.
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