What if every person in your contact list was a customer?
What if we told you that its possible?
Adopt the inbound marketing method and watch those leads pour in! Inbound marketing has four major moving parts: Attract, Convert, Close and Delight. Last week, we covered how to convert your website visitors into qualified leads. Today, lets take a look at how to close that list of leads into loyal customers!
By this stage, you're a pro at inbound marketing! You've generated some great content that has drawn the right traffic to your website, and you've successfully converted this traffic into leads by collecting their contact information through more of your great content. Now, let's close those leads into customers. Here are four tools to do just that:
Lead Scoring
Turn all those names into numbers that your sales team can understand. Score your leads on based on their sales-readiness, this eliminates any guessing-games and tells you how well they've been nurtured.
In the social media age, personalization is so important to making a customer feel noticed. Create a series of emails with relevant, helpful or otherwise thoughtfully crafted content to build trust with these leads.
Marketing Automation
Nurture your leads with the email marketing mechanisms mentioned above. Make sure all of the emails your company sends are specialized for separate groups of audiences: new visitors, leads, and current customers.
Closed-loop Reporting
Integrate with your Customer Relationship Management (CRM) system to check on your performance. This will tell you where your efforts are most effective, and allows you to collaborate with your sales team more efficiently as well.
Inbound marketing is all about lifecycle marketing. You've narrowed down millions of web users to the visitors you want, and even further into qualified leads, all by presenting the right content at the right time. In order to convert those leads into customers, you're still using content marketing to appeal to them, but the content itself will be different than that of the previous two stages. Absorb this mindset and you'll be a pro at knowing what to say and when!
