Your company may have the most innovative product of the decade, but what use is it if the marketing strategy lacks the steam to launch the product effectively? As a business owner, you want the best marketing brain for your company, and you’d like some proven strategies to hire a great marketing manager who can make a huge difference to your company’s bottom line.
Here is what makes for an ideal marketing manager:
- As much as experience, education and personality are important, so is the need for marketing managers to be highly creative and focused with a strong sense of goal and vision.
- Vision and creativity are what is needed in managers to go beyond expectations in making a powerful impact in the company. It is important to bring new approaches and infuse the marketing plan with fresh ideas. It is easy to fall into a rut but great managers are winners who think differently.
- Great managers are aware of what sells and what does not and are strong in communication, public relations and marketing. They are capable of leading impactful campaigns to ensure success of the product.
- Those with field marketing experience will prove to be an asset. This is a skill you must not compromise on. Lead generation experience will be an added advantage so look for it while hiring marketing managers.
- Hire marketing managers with experience in sales. While marketing managers devise strategies for the sales team to bag deals, some of the so-called astute marketing strategies may look good on paper but may fail miserably on the field. No marketing can be great if it is not tailored to suit the needs of the sales team in the field.
- Going beyond the brief and being proactive is a winning trait for any marketing hire. Such a manager will think out-of-the-box and come up with solutions and strategies to help your business increase sales, revenues and profitability.
- Marketing managers need to be able to crunch numbers and data. If they have the knowledge of marketing tools like Omniture, PPC campaigns, Google Analytics, Salesforce, and HubSpot, it will be easy for them to manipulate, analyze and understand data.
- Marketing managers that have a knowledge of legalities, such as consumer protection laws and privacy laws, will have a complete picture when they devise strategies to market the product.
- Internet marketing is big and the power of social media in marketing campaigns is limitless. Your ideal marketing manager should understand the various platforms and how they can impact the company’s business.
- Look for enthusiastic, curious and positive people. Marketing is full of opportunities and risks, so one of the key attributes is the keenness to take on challenges. A positive attitude with a drive to succeed and infectious enthusiasm to motivate the team are key abilities that recruitment managers must look for in the marketing hire.
Curiosity to learn new tools and a burning desire to take on challenges can be the distinguishing features between a good marketing manager and a mediocre one. Following these guidelines when looking to hire a marketing manager can help you to choose the person who will be the most qualified and help your business the most.