Whatever you are currently doing to advertise your business, if you aren't using your website as part of your strategy, you are missing out.
Related Blog: How Manufacturers Can Provide More Leads for Their Sales Team
The internet is how people find products and services they need, and it is how they connect with the businesses that provide them. If your business does not have an internet presence, you are missing out on sales. If you have a website, but no method of capturing leads, you are leaving money on the table.
Your website is a powerful tool. It is a way to make your business more visible, and it is a way to build relationships with your customers.
How Your Website Can Increase Sales
Just having a thrown together website won't do it, though. You need a website that is clean, fast and easy to navigate. It must be responsive so that it can be viewed across all devices including phones, tablets and laptops. In fact, Google has started penalizing sites that do not meet that requirement, and your website ranking will be lower, meaning less people will happen upon it.
What else can you do to make sure that your site gets found in searches, and how to you keep people on your site? Just as importantly, how do you get them to take an action, such as signing up for your mailing list? Having a solid strategy for capturing leads will help increase sales over the long term.
Why You Should Blog
Blogging relevant, useful content such as how-to's, FAQ's, product spotlights and other interesting content can drastically increase visibility and engagement. Posting educational videos to your site is another way to help build your business as an authority in your industry. This increases trust and makes customers seek you out when they have questions or problems.
Offering Added Value To Increase Sales
One of your goals should be capturing emails so that you can keep in touch with visitors to your site. This is one of your most valuable assets, and a powerful tool. Incentives like downloadable ebooks filled with information relevant to your industry is one way to get people to sign up on your site.
Always be sure to have a compelling landing page and a clear call to action that leads visitors to take the action you want them to.
Be sure to share blog posts to your social media channels and always be sure to respond to comments and questions on your blog, website and social media.
Click here to download our Manufacturer Marketing Managers Guide to learn more.
