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Kara Gillette

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Kara graduated from Oglethorpe University in Atlanta with a Bachelor of Arts in Communication and Rhetoric Studies and concentrations in Business Administration and Spanish. Her love of writing and communication, combined with her passion for business and growth, led her to pursue a career in the fast-paced and constantly evolving field of digital marketing. Throughout her career, Kara has worked across many areas of digital marketing, giving her a well-rounded understanding of how marketing, sales, operations, and client service work together to drive business growth. Today, she oversees all aspects of Nextiny’s operations, including managing teams, setting strategic goals, maintaining strong client relationships, supporting the agency’s financial health, and making key decisions that contribute to long-term growth and profitability. Kara is passionate about understanding each client’s business, marketing and sales challenges, and growth goals. She works closely with clients and the Nextiny team to develop thoughtful strategies, strengthen processes, and create a clear path toward sustainable success. Outside of work, Kara enjoys gardening, hiking, camping, and spending time with her dog, Sullie.

Blog Post by Kara Gillette

Kara Gillette January 18, 2018

Partners vs. Clients: Why We Choose to Use the Term Partners to Describe the Wonderful Companies We Work With

In the world of marketing, it is fairly common to hear agencies refer to the companies ...
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Kara Gillette December 21, 2017

How Live Chat is Transforming Sales [HubSpot Messages]

Live chat is a popular website feature that is used by companies looking to engage with ...
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Kara Gillette November 3, 2017

How Send Time Optimization Doubled the Success of our Event Registrations from Email Marketing

We are the leaders of the Sarasota HubSpot User Group (HUG) in Sarasota. Most HubSpotters ...
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Kara Gillette July 28, 2017

Impactful Partnership with HubSpot Leads to a Sustainable and Successful Business Model for our Growth Agency

This year, we became a HubSpot Diamond Agency Partner. Over the last 15 years, Nextiny ...
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Kara Gillette July 3, 2017

HubSpot Lead Flow Conversion Rate Optimization (CRO) Experiment: Segmented vs. Generic

Converting qualified leads into customers is what inbound marketing is all about. The ...
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Kara Gillette March 28, 2017

Retirement Community Case Study: $15 Million in Revenue + 50% of Customers Assisted by Online Efforts

Long before Nextiny Marketing became an inbound marketing agency, we worked our way there ...
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Kara Gillette September 27, 2016

SEO vs Inbound Marketing Case Study: $3 million Generated in 6 months

2021 Update: Sarasota Memorial Health Care System has announced that the ear, nose, and ...
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Kara Gillette February 2, 2016

The Next Step for Digital Marketers: A HubSpot Inbound Certification

One of the things we pride ourselves on most at Nextiny is our partnership with the ...
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Kara Gillette January 28, 2016

How to Revamp Your Company's Responsive Website Homepage

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