Growth driven design is characterized by constant improvements to a website, such as always adding fresh content, analyzing how people use your pages and interact with your content, and regularly doing changes to optimize for conversions and user experience. This practice is divided into launch and refinement phases. Even prior to launch, questions regarding efficiency must be addressed. Effective web design means going far beyond the traditional design of a company brochure. Here are important reasons why growth driven design can improve your marketing and sales strategies.
Related Blog: What is Growth Driven Design and Why Consider it For Your Next Website
1. Keeps Your Site Updated
One of the most important ways that growth driven design helps your website is that it gives visitors reasons to check back for new content. Static sites that never evolve with new content are at risk of becoming stale and outdated, which describes a high percentage of business sites. The fact that a team will be contributing to new content will help continue to expand your chances for visibility on search results pages.
2. Gives Your Site Peak Performance
With a skilled team overseeing your website, you will likely command the best possible performance in terms of loading speed, functionality and user experience. An essential part of growth driven design is making sure your site performs at an optimal level. It includes making sure that your site is easy to navigate and isn't slowed down by web applications. Website performance, particularly speed, plays a huge role in determining how long visitors stay on your site and whether or not they return.
3. Analysis of Your Users Refines Strategies
A thorough analysis of your users will help determine how well your site reaches its target audience. A team will review your analytics to give you insights on user behavior. The data will help you build buyer personas for different segments of your market. You will be able to communicate more directly with various market segments in customized marketing campaigns.
4. Improves Lead Generation
Analyzing how people use your site, where they click, where they scroll, etc, will help you understand what is working and what is not at a deeper level. You can run tests to see which buttons are getting more clicks on each page and which content people are engaging more to optimize your paths of lead conversion.
5. Boosts Conversions
The more visitors your marketing and sales team interacts with, the more chances for generating conversions. More engaging website pages and stronger call-to-actions will help you improve conversion rates over time.
