Now more than ever, businesses have to rely on their websites to thrive and it’s about more than making sales online; it’s about scheduling calls, getting meetings, finding leads, directing remote experiences, and having all of your marketing and sales efforts in one safe place.
How can you do all of this? The answer is simple: find a Content Management System (CMS) that integrates with your CRM, your marketing and sales tools, and even your customer service activities.
A Content Management System—or CMS—is a software tool that helps you manage all of your website in an easy way without the need of programming code or any website design knowledge.
A truly complete CMS—like the HubSpot Content Hub—is a one-stop solution for managing all of your content in one streamlined place without all the hassle of using lots of disconnected tools.
The HubSpot website editing page is easy and intuitive
Having a powerful CMS has become an absolute necessity in digital marketing. Here are just a few reasons why it’s a sound investment for any business.
Inside HubSpot’s Content Hub which has the blog, landing pages, and website pages easily accessible.
The marketing and business world is full of CMS systems to choose from and each offers its own selection of benefits, features, and disadvantages. These are some of the most common and most popular CMS systems available:
The importance of having everything in one place really becomes prominent when you use each and every one of HubSpot’s tools and see how they interact and work together seamlessly.
When you use every aspect of the HubSpot system, you’re able to connect and track data between all of your marketing efforts from content (emails, blogging, website pages) to your ads, lead generation efforts, sales data, SEO, and more.
If there’s something you need that’s not available on the core system, HubSpot integrates with a huge array of helpful software to help fill in the gaps.
The HubSpot Content Hub is the only one in the world that is natively integrated into a CRM system connecting the website with Marketing, Sales and Customer Service activities and allowing businesses to make decisions with all the data in one place.
Why do we think HubSpot is the right-choice CMS? Simply put, its features and benefits not only outweigh the costs but are so undeniably better than the competition that there’s really no better choice.
Since it contains everything you need inside, using HubSpot means you don’t have to rely on third-party plugins or resources that can compromise the security of your site. The safety of the HubSpot platform is one of the biggest reason why we choose HubSpot (watch main video above).
The HubSpot Content Hub offers 24/7 Security monitoring & threat detection. global CDN, and SSL by default. With the HubSpot Content Hub, you can have the peace of mind that your site is hosted on the most secure CMS available on the market today.
Most people think you need to choose between simple and complex but, with Content Hub, you really can get both and dive just as deep as you want. For the inexperienced, grab a template and easily create a gorgeous website that acts as a showcase to your brand. Empower your team by giving them the ability to make the changes they need themselves right in the HubSpot editor without advanced knowledge.
For those with a developer’s mind, dig deeper into the options to customize. You really can go as deep as you’re comfortable with without having to sacrifice anything due to lack of experience or know-how. HubSpot offers the ability to custom-code templates (both for web pages and emails) using the design manager tool.
Even if you’ve already built your site in another platform, HubSpot makes it easy to migrate your site so you can take advantage of its features without having to build something from scratch.
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One reason HubSpot’s platform is so valuable to marketers and businesses is that it dives deeper into what makes a website great. It can look pretty and have all the buttons you need but not all that glitters is gold; if it doesn’t run smoothly and quickly, the shiny exterior is for naught.
HubSpot’s SEO topics tool is an easy way to manage your pillar pages and the surrounding content that links to it. Easily see which content is linked, which isn’t, and add any blogs that match the topic, all from one screen.
A successful topic cluster in HubSpot’s SEO tool
The SEO tool provides plenty of tips and checklists of the crucial steps you need to fully optimize your pages and make sure it’s fast, efficient, and SEO friendly. It’s a very user-friendly way to help with something that can be complicated to those not immersed in it every day. The SEO tool makes it easy to find the problems and the solutions inside your website.
One of the most important parts of building your website is having a responsive design so that it looks as good as possible and functions well on all devices. Nearly 52% of users look at sites on their phone. So, if your site doesn’t work, those are all people who will find a different site.
HubSpot’s template layouts are built using a 12 column responsive-grid system that allows for the site’s design to be responsive across varying screen sizes.
Use HubSpot to build responsive websites that adapt to different screen sizes
HubSpot you have to pay for, but there are hidden costs for tools that provide the services already inside the HubSpot platform. Plugins like WPForms to add forms to your site (up to $300), Monster Insights to integrate with Google Analytics (up to $400), and Yoast SEO to even get close to the SEO tools HubSpot already has (up to $600).
In the long run, these costs add up. When you pay for HubSpot, you get everything that comes with it: the incredible features, the endless integrations, and the customer service that’s unparalleled in the industry.
HubSpot's array of tools and features helps you make a beautiful, customized, website
With a website focused on growth-driven design, you can be constantly updating and shaping your site to meet demand and fit ever-changing needs. Rather than pay up front for one massive overhaul with design decisions based on only assumptions, we take a steadier approach by building a site and continuing to service it over a period of time.
Growth-driven design means consistently updating your site to build momentum and keep it over time
This allows us to jump back in and improve the site based on actual data gathered from the users and how they interact with the site. We can improve the conversion path, make the site more user friendly, and update the content based on what works and what doesn’t.
We chose the HubSpot Content Hub because it delivers on its promises and provides every tool we need to bring digital marketing success to us and our customers. The best part about working with the Hubspot Content Hub is that it’s a constantly evolving platform that doesn’t rest on its laurels but is constantly looking toward the future.
For a CMS that does it all and does it well, there’s no better choice than HubSpot.