At one time, website redesign was a process taken for granted by many website owners. In recent years, however, closer attention is paid by owners, using growth driven design as a way to stay current with web trends. Keeping an agency on retainer to manage a growth driven design assures that your web designer meets value and improvement expectations after a certain amount of development time.
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Aiming for Long-Term Relationships
Growth driven design strives to make your website a resource for its followers, which gives them reasons to keep coming back. Plenty of content rich web pages are created to capture searchers of important keywords for lead generation. GDD allows for a development team to learn the needs of your business, which becomes a more powerful relationship over time.
Redesign Retainer Concerns
When you hire a design firm on retainer for a website redesign, be prepared to justify the investment. Develop a strong argument about how this work brings value to your website. It helps to make monthly installments rather than paying a big lump sum upfront. Make sure the agency is committed to keeping your site updated with fresh content and can handle growth issues. You need to set content, traffic and revenue goals by certain dates so that you can accurately quantify your team's progress.
Value of Growth Driven Design
One of the main benefits of a growth driven design is that it will increase conversions. Part of this increase may be attributed to switching to a cross-platform web design that is friendly to mobile devices. Other goals that help generate conversions include improved market research, dynamic personalization and marketing assets.
A redesign should help make a site as user-friendly as possible. You should be able to make sense of the user data and provide insights on connecting better with your target market. SEO should be maximized so that the content is easy to find through search engines. Redesign should also assure that the site architecture, navigation, and communication are easy to understand.