There are four actions to the Inbound Marketing methodology: Attracting, Converting, Closing and Delighting your ideal customers. Today, let's look at how to start with the first step in the Inbound Marketing process: attracting traffic to your website. To turn strangers into customers, you must draw them in to a place where they may learn about your products and services.
Like a shop on the corner of a busy street, however, you don't want just anyone coming in without any real interest in what your're selling. You want to attract potential buyers, your perfect customer. HubSpot calls these your buyer personas, which are essentially "holistic ideals of what your customers are really like, inside and out."
To attract your dream customer to your website, you must know what they're looking for, and where. Remember the real estate mantra "location, location, location?" Simply put, you need to have the right content in the right places. Some of the best places to do so are:
Blogs
Blogs are the best way to attract new visitors to your site. Blogs provide relatable, informative content to your dream customers and this type of fresh content is sure to bump you up on search engine ranking.
Social Media
This platform is all about putting a human face to your brand. Having social media pages will extend your reach to the right clients, where they just so happen to be naturally.
Keywords
Almost every purchase starts with some sort of search. Word of mouth referrals go far, but an organic internet search is likely where you'll attract your clients. By figuring out what it is your clients are going to type into that search engine, you are then able to incorporate these words and phrases into your content, boosting your chances of showing up on the first pages of Google.
Pages
Almost every company website has landing pages that provide additional content about itself- menus, About Us pages, testimonials, locations, the list goes on. This content is what speaks to your buyers, and also increases your search ranking.
Having the right content, in the right place at the right time is what Inbound Marketing is all about. By producing blogs, social media pages, keywords and landing pages, you've just completed the first action to Inbound Marketing- attracting traffic to your website. Stay tuned to learn how to convert this traffic to leads in our next blog!
