Ever spend any time wondering what your competitors might be doing to get more customers? Do you wonder if there is more you should be doing to increase sales from current customers and obtain new leads for your manufacturing business?
Related Blog: 5 Ways Manufacturers are Using Their Websites to Increase Sales
If online marketing isn't something you are working on right now, then it is the answer to your second question, and quite possibly the answer to the first question as well.
Savvy business owners in any industry know that a solid online marketing plan is necessary to compete in today's digital world. Here are some actionable ways manufacturing companies are using internet marketing and inbound strategies to increase sales and gain new customers.
1. They Are Updating Blogs And Websites
Your website and blog should be updated with fresh, relevant content regularly. This content should also be SEO-friendly, and should come in different formats, such as text, video and graphics.
Your site should also be clean, fast and mobile responsive.
2. They Are Cultivating Relationships With Their Customers Via Blog Comments And Social Media
This cannot be overstated, when people leave comments and questions on your blog posts and Facebook pages, etc. it is important that you respond promptly. While responding to questions and positive feedback is easy, it can be more difficult to deal with negative blog comments or complaints on social media.
"On average, companies respond to only 30% of social media fans' feedback."
Know that this is an opportunity for you to build trust and reputation as a business, and be grateful that you have such a rich source of feedback and information on your customers. Use this feedback to your advantage.
3. They Are Using Targeted Advertising To Reach A Wider Yet Relevant Audience
One of the problems with traditional advertising methods like mailers, billboards and even radio spots is that your message is often being wasted on people who are not your target audience. Online marketing offers opportunities to spend your advertising dollar wisely by using PPC advertising that can be fine-tuned to reach the right audience. Facebook and Linkedin advertising is also a good bet, and some of the most well-targeted advertising available. As an added bonus, it is affordable!
These are just a few of the things that today's manufacturing businesses are doing to increase customers and sales. What are you doing to increase yours? Share your tips on our Facebook page.
