Exploring the world of modern marketing tools might sound too technical to more traditional marketers, but these digital solutions actually make the sales process easier. These tools are usually very user-friendly and help organize your work better. Here are some helpful sales enabling tools that will increase your chances for leads and conversions.
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HubSpot CRM
One of the most useful free sales enabling tools offered by HubSpot designed to facilitate sales is its CRM system. The tool integrates with marketing tools you already use with your website, email, phone, social media and other communication devices. It helps you organize your marketing lists, notes and calendar all in one place.
Sidekick
Another HubSpot tool that allows you to work from your Inbox is called Sidekick. This tool lets you track contact information in-depth, such as professional history and email history. It also lets you schedule emails and see who reads your messages. Sidekick for Business provides additional features, such as email templates, reports and document tracking.
Marketing Grader
As a free tool on HubSpot's website, Marketing Grader scores your website from 1-100. While the score should not be taken seriously since many times low traffic websites wildly outscore high traffic sites, it does provide useful tips on how to improve your site's SEO, blogging, social media integration, mobile compatibility and lead generation.
Alexa
Owned by Amazon, Alexa.com is a quick way to check how your site's traffic compares with competitors. The free tool lets you know where a site ranks globally and in the United States on a daily basis. It will also reveal bounce rate and a few other metrics that can help you fine tune your website. By signing up you can gain access to much more data such as:
• Traffic history and sources
• Monthly unique visitors
• Various metrics including reputation, engagement
