Gabriel Marguglio September 1, 2015 2 min read

5 Easy HubSpot Reports You Can Show Your Boss to Prove ROI

data graph on computer on desk with tablet

Marketing is an essential piece of the business puzzle, but if you are not carefully monitoring where your money is going, marketing can also be the easiest place to accidentally lose cash down the drain. HubSpot's purpose is to avoid the pitfalls and help you multiply your marketing pennies.

Related Blog: Sales Enabling Tools for Marketers

To prove its worth, check out these HubSpot reports worth their weight in gold:

Sources Report:

The Sources Report will help you understand what is going into the top of your sales funnel. In other words, you will get a better grasp of the source of your viewership. This will help you understand how your contacts and customers found you so can identify which marketing channels make the most sense for further investment.

Attribution Reports:

We tell you all the time how important content is, but how do you put a value on its importance? Attribution Reports are designed to help you understand which pieces of content are attributing to taking people from interested to committed, from viewer to consumer. Knowing who is converting and why will help you tighten up your content so you are focusing in the right direction.

Social Reports:

Within Social Reports, you will find a number of useful tools. The Compare Platforms is an excellent option because it shows you which social media platforms are most successful and at which times. If your highest viewership is at noon on Tuesdays, it only makes sense to make this a time to target key communications because you know you will have the attention of your audience. The Reach Report is another excellent resource that lets you learn how many people you're touching with your efforts.

Campaign Reports:

If you create a campaign (which we highly recommend), you will have the opportunity to analyze tons of metrics within the campaign itself. The HubSpot reports found within the campaign allow you to analyze which keywords are working, which landing pages people are finding, and more.

Lead Generation and Sales Metrics:

Lead Generation should, in theory, lend itself to sales. Running the metrics and knowing what made you important enough to cough up an email address is a big deal. Further, sales metrics should be set up to identify what content is helping to influence your buyers' behavior. You can get Lead Generation reports from the Sources page and Sales metrics from the HubSpot CRM.