Marketing is an essential piece of the business puzzle, but if you are not carefully monitoring where your money is going, marketing can also be the easiest place to accidentally lose cash down the drain. HubSpot's purpose is to avoid the pitfalls and help you multiply your marketing pennies.
Related Blog: Sales Enabling Tools for Marketers
To prove its worth, check out these HubSpot reports worth their weight in gold:
The Sources Report will help you understand what is going into the top of your sales funnel. In other words, you will get a better grasp of the source of your viewership. This will help you understand how your contacts and customers found you so can identify which marketing channels make the most sense for further investment.
We tell you all the time how important content is, but how do you put a value on its importance? Attribution Reports are designed to help you understand which pieces of content are attributing to taking people from interested to committed, from viewer to consumer. Knowing who is converting and why will help you tighten up your content so you are focusing in the right direction.
Lead Generation and Sales Metrics:
Lead Generation should, in theory, lend itself to sales. Running the metrics and knowing what made you important enough to cough up an email address is a big deal. Further, sales metrics should be set up to identify what content is helping to influence your buyers' behavior. You can get Lead Generation reports from the Sources page and Sales metrics from the HubSpot CRM.