<img alt="" src="https://secure.poor5zero.com/190217.png" style="display:none;">
Nextiny-new
  • GROWTH
  • VIDEO
  • PROCESS
  • SUCCESS
  • BLOG
  • TEAM
  • CONTACT
GET STARTED
Written By: Gabriel Marguglio on June 30, 2015

Top 5 Internet Marketing Challenges for Builders

3 Minute Read

MARKETING & SALES BLOG

MARKETING & SALES BLOG
    June 30, 2015
    by Gabriel Marguglio
    0 Comments

    Builders have a very specific target market, most of which is made up by very busy people who aren't always just sitting in an office waiting on a phenomenal company to come into their inboxes.  Like most industries, builders face certain obstacles that are specific to their target demographic.

    Related Blog: 3 Online Marketing Musts that Provide Lead Generation for Contractors

    If you're a leader or marketer for a building company, check out these five tips to help improve your web presence:


    1. Mobility

     You're in the field, and so are many of your target customers.  In order to stay competitive, make sure your website is mobile-friendly.  If it's not, it's time to do some rework because you're losing out on potential leads (and customers) every time someone come to your mobile-unfriendly site.


    2. Lead Generation

    This is a difficult task for any business and industry; if it wasn't difficult, there wouldn't be room for healthy competition!  Ideally, you've hired a great sales team to lead the helm, but they can always use some assistance.  Utilize probing forms in your "Contact Us" page to get to know what your potential consumer is looking for to ease the process along.  Work from a list of questions that you are frequently asked, and form them into a questionnaire that will aid your sales team in the long run.


    3. Hiring

    Remember, online marketing isn't meant solely to sell yourself to potential consumers; it's also intended to attract high-quality talent that can help further your company's capabilities in the marketplace.  Make sure you have a section devoted to career opportunities within your company, and be sure that it's accessible and user-friendly so potential candidates don't get frustrated and move along to the next possibility.


    4. Landing the Big Accounts
      

    Let's face it -- big budget projects have big budget people making the decisions.  Appeal to these high-rollers by having an appealing website that surpasses other builders.  Browse your competitors' sites, and use any intel that you gather to your advantage so you can be more informative, concise, and user-friendly than the next guy.


    5. Unknown Expenditures

    Learn how marketing is working for or against your budget.  Create milestones so you don't spend too much without knowing your ROI.

    Are you one of those awesome builders that needs a little assistance with your marketing?  Nextiny Inbound Marketing is here to help!  Contact a member of our team today, and let us know what we can do for you! 

    New Call-to-action

    Inbound Marketing Sarasota Internet Marketing internet marketing challenges internet marketing for builders builders Contractors Blog

    Subscribe to our blog

    Recent Posts

    feature image
    Building and Protecting your Brand while Reducing Dependency on Google and Facebook
    feature image
    Martech Masters: How to Choose a Software Platform for Growth (HubSpot)
    feature image
    MarTech Masters: How to Get Your First 100k Visitors On Your Blog (Databox)

    100+ Video Ideas

    videoideas-2

    Use videos to grow your business and build your brand.

    View Video Ideas

    Video Marketing Guide

    VideoMarketingGuide-1

    Learn how to attract, close, and engage customers using video in this guide.

    Download Now

    Search Engine Optimization Guide

    SEOGuide-1

    Use SEO to drive quality traffic and grow your business online.

    Download Now

    Our Partnerships

    HubSpot  Wistia-1SStest  DataboxtestNextinyCares

    Subscribe to our blog

    Impact Award Winners

    FAA Drone Certified

    Drone badge Option 2

    Contact us

    1819 Main St Ste. 235
    Sarasota, FL 34236
    Phone: (941) 870-0623

    Customer Support

    Careers

    Speaking Engagements

    Workshops

    FAQ's

    Ready to talk?

    Martech Masters Podcast

    SpotifyColor

    ApplePodcastsColor

    Google-Color

    AmazonPodcastListen-3

     

    Latest Blog Posts

    Learn More

    HubSpot Setup Services
    Remote Event Solutions
    Remote Work Services
    Remote Video Solutions

    Marketing Tech-Stack
    Website Design Services
    HubSpot Website Portfolio
    SEO Guide
    Lead Generation Guide
    Video Marketing Guide
    Brand Affinity Marketing
    Our Case Studies

     

    VIDEO AND PODCASTS

    100+ Video Ideas
    Martech Masters Video Series
    Podcast Production
    NEXTudio Video Series
    Coffee Talks Video Series
    Video Marketing Gallery
    Weekly Video Series

    Nextiny Marketing™ | 941-870-0623 | Privacy Policy | Accessibility Statement