After the real estate and construction markets took a beating during the recent recession, figures are back on the rise for building new homes, major remodeling, repairs and other contracting jobs in the United States. According to the NAHB (National Association of Home Builders), both the sales of single family homes and acquisition of building permits are on a sharp upswing.
Related Blog: 4 Ways Online Marketing Can Generate More Leads for Contractors
This makes marketing for local contractors more important than ever in this competitive marketplace. Here are three must-have marketing methods for contractors in today's digital age:
A mobile access website
If you don't have the computer savvy to build a simple, mobile accessible website, contact a professional, they're often less expensive than one might imagine. If you don't have a website nowadays, even a small three or four page site, people won't take you seriously as a business.
An online presence
This is something you won't have to hire a professional to accomplish, but it will take some time on your part. Take a day off, go on the internet and find as many sites as you possibly can that offer a free, online listing for your business and claim them. Take it to the next level by including your logo, all your contact information, a short bio about your business, as much information as they allow and link back to your website.
Pictures, pictures, pictures!
This cannot be overstated- take pictures of your completed projects and put them on your website. You don't necessarily need an extended library of images that shows every step of the process, but a handful of pictures of your work will go a long way for potential customers.
These three must-haves are a good starting point. For more information or any questions you may have on lead generation, mobile website design and more, contact us or visit our blog. We can provide you with all the tools you need to succeed online. Remember, as any good contractor knows, you need to use the right tools for the right job!
