Thanks to technology, the world in which we live becomes more and more mobile as the years pass. Everywhere you look, people are interacting with friends and coworkers via smartphones and tablets. What does this mean for your business? It means that you, too, need to be accessible in the mobile environment. More specifically, your website and social media sites needs to be mobile compatible. We no longer live in a time when consumers are only doing Google searches on their desktop computers in the comfort of their own homes. Instead, people are researching, communicating, and shopping on the go. It’s crucial to bottom line growth that businesses create responsive websites in order to maximize web traffic, keep users happy, and increase sales.
WHAT ARE RESPONSIVE WEBSITES?
Before we dive into the three basic reasons for responsive websites as listed above, it’s first important to understand the concept behind responsive web design. Before web developers came up with responsive design, you had two options: 1. create two separate websites, one for desktops and one for mobile devices, or 2. lose some of your design and layout when a user attempted to view your website on a mobile device. With the creation of responsive websites, though, you can create one website that is compatible with both desktops and mobile devices. The content adapts to each type of screen so that your layout and design remain true to your original intention.
Maximize Your Website Traffic
Recent studies have shown that the majority of time spent online is now done on the go, rather than at home. It’s safe to say that if your website design is not responsive, then you’re losing out on a large percentage of your target demographic. Less traffic equals less lead conversions, which means fewer sales.
Keep Potential Customers Happy
Keeping users (also known as potential customers) happy is vital in every aspect of business; this is no less true in regard to your website. If consumers click a link to your website but then can’t see the content properly or have to scroll up and down extensively, they will get frustrated and leave your site in search of one easier to navigate. In a world inundated with social media and online advertising, attention spans have decreased. If a potential customer can’t get the information they need from you in a fast, efficient way, you’ll lose out on a possible future customer.
Increase Your Bottom Line
Maximizing your website traffic and keeping users happy both lead to the final reason to use responsive web design: increased sales. As you know, the conversion step of inbound marketing is the point at which a potential customer decides to purchase your item or service. Without a responsive web design, it can be difficult for consumers to easily access whatever method you’ve created for the conversion process, whether it's a form or other tool. Because of this, it’s crucial to your bottom line that you incorporate a responsive website into your marketing campaign.
Don’t miss out on what can only be described as a major opportunity: responsive web design. By creating a website that is responsive, you avoid the hassle of maintaining two separate sites, and you stay relevant in the mobile environment. By using a responsive website, you can easily maximize your website traffic, keep potential customers happy, and (most importantly) increase your bottom line.