Nextiny's Marketing and Sales Blog

Nextiny Marketing & Sales Blog

How to do Inbound Marketing When you Have no Marketing Budget

Published on Dec 15, 2016 1:45:00 PM by Gabriel Marguglio

We've all heard the old saying, "You have to spend money to make money."  But in this chicken-and-egg conversation, what do you do if you haven't yet made enough money to spend? In a company's infancy, finding the money to get going with marketing can be particularly tough.

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December HUG 2016: Inbound Blogging for Your Ideal Customer

Published on Dec 8, 2016 12:30:00 PM by Nextiny Marketing

The internet is empty without content, but not all content is created equally. These days there is so much content out there that it can be hard to decipher the good from the inefficient. That's why inbound blogging is centered around creating helpful and valuable content. Inbound content attracts visitors to your website, converts those visitors into leads, and closes those leads into customers. And if your content delights your customers they will become promoters and share it with their friends and followers. 

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Video, Marketing, and Sales: The Beginner’s Guide to Wistia

Published on Nov 29, 2016 9:28:31 AM by Nextiny Marketing

The State of Inbound 2016 has spoken, and we are listening. Video is quickly becoming the most accessible and vastly consumed content on the internet. Globally, online video traffic will be 55% of all consumer Internet traffic in 2016. Wistia is a powerful video tool that can and should be wielded by any marketing and sales team looking to include more video content.

 

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INBOUND 16 Reflection: Video Marketing, Social Media Advertising, and Sales Enablement

Published on Nov 22, 2016 11:30:00 AM by Nextiny Marketing

Video marketing, social media advertising, sales enablement practices, oh my! For inbound marketers across the globe, INBOUND16 was the true kick-off to the holiday season this year. Rather than taking place in September as it normally does, this year INBOUND was held the first week of November. This year was particularly special as it marked the 10 year anniversary for HubSpot, as well as the five year anniversary for INBOUND.

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3 Tips for Making Your Blog Content More Skimmable

Published on Nov 17, 2016 1:30:00 PM by Nextiny Marketing


As outlined in State of Inbound 2016, content will always be an essential part of inbound marketing. However, the way people take in information is changing. People want their information to stay up to date, but they want it as quickly as possible. This can be largely inferred by the fact that
45% of people want their content in the form of social posts. People want to stay up to date on world news, upcoming trends, and industry advancements, but they don't want to dedicate a lot of time to doing so.

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5 Ways to Use Online Marketing to Grow Your Offline Business

Published on Nov 15, 2016 3:30:00 PM by Nextiny Marketing

You have a business whose products and services are not attainable through the internet. You have been running your business like this for years and may think a website is not important to generate leads and help your sales team convert more. You can attract customers to your company. To do this, you need an online presence that gives people a reason to come back for more.  

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How Live Chat is Transforming Sales [HubSpot Messages]

Published on Nov 9, 2016 5:00:00 PM by Nextiny Marketing

 

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How the Internet has Changed Healthcare Marketing

Published on Nov 3, 2016 10:15:00 AM by Rachel Hubbard

For the last ten years, operational changes – for better or worse – have been enormous in the healthcare industry. Couple that with the constant evolution of technology, and you have a virtual cacophony of marketing challenges. Whether you’re a corporate medical organization, regional healthcare center, or private medical clinic, your marketing manager must be able to adapt quickly to meet the demands of more savvy, Internet-dependent patients.

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The Inbound Marketing Methodology: How to Convert Visitors into Leads

Published on Nov 2, 2016 9:50:18 AM by Rachel Hubbard

You’ve identified your ideal Buyer Personas, you’ve got remarkable content, and you’re attracting new and qualified visitors. Now it’s time for the next step, convert those visitors into leads. So what exactly is a lead you ask?

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How to Rank on a Specific Keyword Using SEO

Published on Oct 13, 2016 12:30:00 PM by Nextiny Marketing

SEO is not dead. Quite the contrary, it is still alive and well. Search engines like the almighty Google continue to seek out and reward quality pages with the right blend of content, SEO and other seemingly mysterious criteria.

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