Nextiny's Marketing and Sales Blog

The Next Generation of Marketers: Teaching Inbound Marketing to College Students

Published on Sep 6, 2016 11:00:00 AM by Nextiny Marketing

USF.jpgRight now, colleges across the country and across the world are filled with students who have grown up in a world filled with technology. Their whole lives, technology has grown and expanded into an incredible resource for this generation and others. Because of this, we were surprised that all of these technologically advanced and educated individuals were behind in one aspect: they had never heard of the leading marketing software technology, HubSpot. So what are we going to do about it? We are going to change it!

Related Blog: 5 Reasons Why Inbound Marketing is Here to Stay

Recently we had the opportunity to begin this effort to educate college marketing and business students on the exciting ways of HubSpot and inbound marketing. We spoke to a marketing class at the University of South Florida Sarasota-Manatee. In this class of over 40 students, only a handful had ever heard of HubSpot. After our presentation, given by HubSpot Accredited Trainer and Nextiny’s CEO Gabriel Marguglio many audience members had questions and were excited about the prospect of learning more about this exciting tool as they further their education and make their way closer to the job market.

The group of students we spoke to were enrolled in a Marketing Research course taught by Dr. Kelly Cowart. We were able to show them how research is important to inbound marketing through different processes like forming Buyer Personas and how when it comes to analytical tools for inbound marketing, the sky’s the limit. We showed them the built in analytics provided by HubSpot as well as other advanced analytics tools like Hotjar, Wistia, and Leadin.

As HubSpot Agency Partners and inbound marketing fanatics, this was an exciting opportunity for us to begin to share our passion and knowledge with the future generation of inbound marketers.

Inbound Marketing Cheat Sheet

Topics: lead generation, inbound marketing, content marketing