The life of the modern day designer is quite challenging. Marketing design trends come and go as the industry is inherently dynamic in nature. Elite designers do their best to stay up to date on the latest techniques and incorporate them into their own creations. Let's take a look at some of the latest design trends.
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Flat Graphics
Designers have been making ample use of flat graphics with rich colors. While these are fairly simple in terms of size and shape, their vibrant hues make them effective. Some are comparing today's flat graphics to the old school Swiss style from the mid-1950s. Customers, especially those viewing ads on the web, have responded in an overwhelmingly positive manner to this design trend. It doesn't overstimulate the onlooker and it gets right to the point.
Double Exposure
The double exposure technique makes use of translucent images. One see through image is placed over another. This is a very creative style that harkens back to the days of traditional photography. Yet it takes a good amount of skill to pull off effectively. You'll have to spend ample time searching for the proper combination of images and superimpose them just right to execute the double exposure technique in an artful manner.
Geometric Styles
Geometric trends are also rather simplistic but their sharp angles create quite the visual impact. The geometric style tends to incorporate patterns and connects type to photo in a seamless manner.
Large Images For Backgrounds
Many marketers are asking designers to incorporate enormous background photos into advertisements. This is especially true for web marketing. If you pay attention, you'll notice these large background images on thousands of websites. The key is to choose a background image with a real purpose, not just one that looks chic. The background should be visually captivating while simultaneously communicating a relevant and meaningful message.
Simple Design
Minimalism is trending upwards. Designers who make use of few colors while eliminating shadows, gradients and textures are finding success. Sometimes less really is more, especially on the web. Plenty of websites are shifting the focus to actual content instead of fancy designs with depth and detail. The push for simple and flat designs is very real and it'll likely continue to grow more popular in the near future.
