Your family business can last for generations if you give your kids the proper knowledge and encouragement to succeed. In order to keep your business on the winning track, they will need to understand people, business and technology. Here are five ways you can prepare them for roles as family business entrepreneurs.
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Teach Business Basics
It's a good idea to give children basic business knowledge incrementally throughout their youth, so that they don't become too sidetracked by peer pressure activities. Share business secrets and the basics, so that running a business sounds like fun.
Kids enjoy team spirit, so make it clear that running a business requires being a team leader. They will have to treat others fairly and learn how to communicate in a professional manner. Explain that a business requires reaching out to people through target marketing and that good customer service is what creates a loyal customer base.
Set Up Inbound Marketing
The main skills needed for successful inbound marketing involve writing, research and creativity. Let your kids know that interesting storytelling is one of the skills that will bring them a rewarding future with the family business, since it is an essential cornerstone of inbound marketing. Explaining your products and services will help them develop marketing skills. Let them have access to analytics so that they learn how to analyze consumer behavior.
Build a Responsive Website
By now it's clear that a family business can strongly benefit from having a responsive website that is friendly to both desktop and mobile users. Encourage your kids to take classes in web design so that they not only understand responsive web design, but will be prepared for more technological changes.
Organize Lead Generation
Tell your kids how lead generation works and why it's important. They will be building lists from people whom they meet, send them emails or encounter through social media. Explain how lead scoring will help increase productivity by focusing on the warmest leads while nurturing other leads for the future.
Embrace Family Heritage
Don't make your family history a mystery. Let your kids understand the importance of how your business started and how it represents their future. These days any family run business is special since there aren't as many as there used to be. Inspire them to have a sense of pride about the business and encourage them to take it to the next level.
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