You put an enormous amount of time and effort into your inbound marketing. You deserve to know that all of your efforts are generating positive results. There are seven things you should keep in mind to make sure you're generating positive results.
While every person who visits your website probably won’t make a purchase, you can rest assured that an increase in traffic will also lead to an increase in sales. Keeping records regarding the number of hits your website gets and seeing a steady traffic increase shows that your promotional efforts are being rewarded.
Track Separate Campaigns
The key to reaching a high number of your target market is running separate promotional campaigns. The mistake many business owners make is not tracking the results of each campaign separately. Knowing the exact results of each inbound marketing practice allows you to determine which campaign you should keep up with, and which should be replaced with a different marketing strategy.
Celebrate Your Successes
Launching and promoting a new business or product takes an enormous amount of effort. Don't allows yourself to get so wrapped up in the amount of work you're doing, that you stop noticing the results you’re generating. Set small benchmarks for your efforts and allow yourself to celebrate each time one is met.
Make Sure Everyone Knows About the Amount of Progress You've Made
When it comes to marketing, don't fall into the trap of thinking you're alone in your efforts. Make arrangements to have a monthly meeting with the entire staff where you discuss the types of promotional campaigns you've created during the past month, what you have planned for the upcoming months, and the netted results. The great thing about these meetings is that they provide a great opportunity to generate suggestions and ideas about different marketing campaigns you haven't considered.
Include Your Marketing Agency at the Meetings
Make sure the marketing agency you use has been invited to your monthly meetings. They'll be better able to explain the nuts and bolts of the campaign they've created for your business, and will discuss long and short term goals for each separate campaign. The agency will also encourage your employees to take an active part in the promotion of your company.
Generate Simple Reports
When it comes to reporting to your employer, you should keep the reports simple. Your employer has a lot of different things they need to handle and don't want to have to spend an entire day sorting through complicated reports. When creating the reports keep the formats simple so they can be read quickly and make sure they only contain key pieces of information.
When it comes to inbound marketing, one of the best things you can do is taking advantage of tools that allow you to streamline the process and maximize your results. You won't believe how much easier promotion becomes when you take advantage of tools like:
- Social media sites
- Report Generators
These tools are fun and easy to use, and they generate very positive results.