As a successful salesperson you are always looking for an advantage. Whether that advantage is turning a cold call into a warm call through research, nurturing leads through the sales funnel by providing relevant content that they find helpful and of value, or by analyzing an opportunity that appears like a no-doubt closed-lost sale and looking for that different angle to help them solve a problem. Sometimes the simplest bit of information can give you the insight you need to connect with someone.
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In terms of technology there are a number of different ways to gain an advantage. Here are the top 6 inbound sales enablement tools that every salesperson should use daily to make the most of their interactions with prospects and leads and to nurture opportunities.
Now you can focus on closing deals and not keeping track of the interactions you went through to get there. More focus means more sales!
For a salesperson, this type of on-the-fly video offers an opportunity to add a personal touch to all kinds of interactions. By adding more of a personal touch in a process that can otherwise sometimes feel very disconnected, you make the process much more human in nature and begin to develop real trust.
We all know how hard it can be to track somebody down. Take out the guess-work and reach out when they are available.
To utilize Crystal Knows to its fullest potential we integrated it with Gmail. Now, when we write emails to contacts it provides helpful hints and suggestions on not only the approach to expressing your message, such as being enthused or detail oriented, but suggests phrases that they like to use to communicate. For example: “Thanks” instead of “Best regards,” using just a period instead of an exclamation point, among others.
Furthermore, Crystal Knows can provide insights into group meetings and teams which can help determine how well (or in some cases how poorly) internal teams may work together. From actually selling to managing internal teams, Crystal Knows is crucial for proper communication and understanding your contacts.
We have all had that time when we know exactly who we want to reach out to but don’t know how to get to them. GetEmail.io can help by using big data and machine-learning algorithms to acquire email addresses for you. Emails can be located for you directly within the interface or, more conveniently, through the LinkedIn integration. Although not 100% effective at finding all unknown emails, this program is a must-have as it eliminates most guess work if you are not able to otherwise locate the desired email address.
By incorporating these tools into your prospecting and overall sales process you can obtain the valuable information you need in order to connect, build trust, establish a human connection, and ultimately close more deals. Remember that although technology can make the sales process a bit easier, as in the case of these helpful tools, it can also make the process feel very disconnected if you do not use them to truly connect. Use your advantages but communicate like a human!