Nextiny Marketing & Sales Blog
We are halfway through 2017, and if you haven’t figured it out yet, Nextiny loves
Converting qualified leads into customers is what inbound marketing is all about. The process of conversion cannot be a uniform solution though, it requires customization, which involves using data to gain ideal customer context, and help deliver relevant content at the right place in the visitors’ buying process.
HubSpot just released the State of Inbound 2017 and there were a few statistics that stood out to us about the success that inbound has had, weighed against the budgeting plan for organizations this year. HubSpot found that 46% of organizations claimed that their inbound marketing efforts gave them a higher ROI than that of outbound marketing, where only 12% of organizations claimed outbound produced a higher ROI. These numbers are a healthy indication of how organizations have been able to implement the inbound methodology into their business strategies and produce positive results from those efforts. These statistics weren’t surprising to us as an agency entirely dedicated to inbound services, but what did surprise us was that 63% of organizations were either not changing their budget, lowering their budget, or were unsure about their inbound budgeting future. What factors make organizations hesitant to invest in methods that produce more revenue than all other marketing efforts? The answer is simple - organizations that aren’t committing their budgets to higher ROI activities are the ones that aren’t monitoring their efforts effectively.
You may be familiar with how providing excellent content helps generate high quality leads for your business, but have you thought about the positive impact it’s having on your company's credibility within your industry? When a company commits its efforts to effective content creation, they are telling their ideal customers that they hear them and are ready to help. If you’re always providing solutions to the questions your ideal customers are asking, why wouldn’t they continue coming back to you for answers? If your ideal customers are hearing you, so will the competition. HubSpot, through its software integration and real-time analytics, allows for streamlined communication and functionality between marketing and sales departments, helping bridge content creation and social media promotion that produces results. Let the competition spend their time paying attention to you, while you spend your time engaged with your audience.