Nextiny's Marketing and Sales Blog

Nextiny Marketing & Sales Blog

Bryan Gorman

Recent Posts

Introducing SEO Topic Clusters and HubSpot's Strategy Tool

Published on Oct 13, 2017 11:32:37 AM by Bryan Gorman

In this week’s Soapbox hack, I talk about a new HubSpot strategy feature that is changing how we approach content creation, keyword research, and SEO moving forward. Our team was very excited when HubSpot released the beta version of this feature a few months back and have since been experimenting with how we can best leverage the existing content that we have, and moving forward, learning how we can adapt our current strategy to accommodate these changes.

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Soapbox Weekly Hacks: How to Create a HubSpot Lead Flow

Published on Jul 26, 2017 1:34:00 PM by Bryan Gorman

Lead Flows are a creative way to capture leads on your website, by engaging them at the right time in their buyers journey. With HubSpot Lead Flows, you have all the functionalities of a CTA, landing page, and thank you page, all without having visitors leave the website pages they were already navigating. Watch this week's Soapbox Hack to get a walkthrough of how to create a Lead Flow for yourselves!
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5 Ways You Can Get Your Co-Workers To Start Using Video for Marketing and Sales

Published on Jul 19, 2017 2:33:27 PM by Bryan Gorman

We are halfway through 2017, and if you haven’t figured it out yet, Nextiny loves video ! Every day I get to come to work and be a part of creative conversations and strategy meetings, that often relate to how we can utilize video more. Creating video beats writing blogs, making sales calls, or answering emails; it’s an engaging and exciting process that leaves us all wondering, “Why haven’t we been doing this all along!?”

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HubSpot Lead Flow Conversion Rate Optimization (CRO) Experiment: Segmented vs. Generic

Published on Jul 3, 2017 10:56:49 AM by Bryan Gorman

Converting qualified leads into customers is what inbound marketing is all about. The process of conversion cannot be a uniform solution though, it requires customization, which involves using data to gain ideal customer context, and help deliver relevant content at the right place in the visitors’ buying process.

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5 Key Initiatives to Help You Justify Your Inbound Marketing Budget [State of Inbound 2017]

Published on Jun 1, 2017 10:56:00 AM by Bryan Gorman

HubSpot just released the State of Inbound 2017 and there were a few statistics that stood out to us about the success that inbound has had, weighed against the budgeting plan for organizations this year. HubSpot found that 46% of organizations claimed that their inbound marketing efforts gave them a higher ROI than that of outbound marketing, where only 12% of organizations claimed outbound produced a higher ROI. These numbers are a healthy indication of how organizations have been able to implement the inbound methodology into their business strategies and produce positive results from those efforts. These statistics weren’t surprising to us as an agency entirely dedicated to inbound services, but what did surprise us was that 63% of organizations were either not changing their budget, lowering their budget, or were unsure about their inbound budgeting future. What factors make organizations hesitant to invest in methods that produce more revenue than all other marketing efforts? The answer is simple - organizations that aren’t committing their budgets to higher ROI activities are the ones that aren’t monitoring their efforts effectively.

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How Content Creation Through HubSpot Makes You an Authority In Your Industry

Published on Apr 20, 2017 2:14:18 PM by Bryan Gorman

You may be familiar with how providing excellent content helps generate high quality leads for your business, but have you thought about the positive impact it’s having on your company's credibility within your industry? When a company commits its efforts to effective content creation, they are telling their ideal customers that they hear them and are ready to help. If you’re always providing solutions to the questions your ideal customers are asking, why wouldn’t they continue coming back to you for answers? If your ideal customers are hearing you, so will the competition. HubSpot, through its software integration and real-time analytics, allows for streamlined communication and functionality between marketing and sales departments, helping bridge content creation and social media promotion that produces results. Let the competition spend their time paying attention to you, while you spend your time engaged with your audience.

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