Nextiny Marketing & Sales Blog
This year, Nextiny reached its 15th anniversary as a company and became a HubSpot Platinum Agency Partner and Wistia Gold Partner.
Over the last 15 years, Nextiny has evolved through many iterations of itself. Nextiny began as Destiny Technologies, an IT/website design company which then became an SEO company, and over time turned into an inbound marketing agency by partnering with HubSpot in 2013 and finally rebranding in 2014 as Nextiny, our next destiny -- get it?
Long before Nextiny Marketing became an inbound marketing agency, we worked our way there by establishing our credibility as a website company and SEO experts. We have transitioned to a full scale inbound marketing agency and through this transformation we have been able to bring some of our legacy customers who have fully embraced the ways of inbound marketing along with us. One of these customers is Frank Herold from Sarasota Bay Club, a luxury retirement community in Sarasota, Florida.
After reading that last sentence, I am sure there are a lot of questions that popped into your head, first and foremost: inbound marketing for retirement communities? Yes, inbound marketing for retirement communities!
In the world of marketing, it is fairly common to hear agencies refer to the companies they do work for as their clients. However, there is a very key word in this sentence: for. See, with inbound marketing, we view the work that is done for each company as a partnership. Both ourselves as the agency and them as the "client" have important tasks and responsibilities to carry out in order to see successful results.
One of the things we pride ourselves on most at Nextiny is our partnership with the inbound marketing geniuses: HubSpot. Through our dedication to inbound marketing, we formed our partnership with HubSpot as a HubSpot Agency Partner. Through our extensive work as inbound marketers, we have reached the status of Gold-Level Partners with HubSpot. One of the biggest steps toward reaching this milestone is the adoption of the HubSpot methodologies for inbound marketing and inbound sales by our staff. As the most recent member of the Nextiny team, I have just recently become HubSpot Inbound Certified (yay!).