Nextiny's Marketing and Sales Blog

Nextiny Marketing & Sales Blog

Kara Inglis

Recent Posts

How Send Time Optimization Doubled the Success of our Event Registrations from Email Marketing

Published on Nov 3, 2017 1:23:43 PM by Kara Inglis

We are the leaders of the Sarasota HubSpot User Group (HUG) in Sarasota. Most HubSpotters out there know that a HUG is a local educational resource for current HubSpot users, marketers, salespeople, and other professionals in your area who are looking to learn more about business and the HubSpot software. Anyone else out there who may not have heard of a HUG until now, but has hosted a professional workshop during business hours, knows that event registration and attendance can be the biggest challenges. Especially when it is a free event. 

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Soapbox Weekly Hacks: HubSpot Tracking URL Builder

Published on Aug 18, 2017 4:06:38 PM by Kara Inglis

One of the most beloved features of HubSpot’s marketing platform is the ability to track all of your marketing efforts. Sometimes, there is even a need to get a little more specific with your tracking. This is where the HubSpot Tracking URL Builder comes in handy.
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Impactful Partnership with HubSpot Leads to a Sustainable and Successful Business Model for our Growth Agency

Published on Jul 28, 2017 1:39:56 PM by Kara Inglis

This year, Nextiny reached its 15th anniversary as a company and became a HubSpot Platinum Agency Partner and Wistia Gold Partner.

Over the last 15 years, Nextiny has evolved through many iterations of itself. Nextiny began as Destiny Technologies, an IT/website design company which then became an SEO company, and over time turned into an inbound marketing agency by partnering with HubSpot in 2013 and finally rebranding in 2014 as Nextiny, our next destiny -- get it?

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Retirement Community Case Study: $15 Million in Revenue + 50% of Customers Assisted by Online Efforts

Published on Mar 28, 2017 2:10:52 PM by Kara Inglis

Long before Nextiny Marketing became an inbound marketing agency, we worked our way there by establishing our credibility as a website company and SEO experts. We have transitioned to a full scale inbound marketing agency and through this transformation we have been able to bring some of our legacy customers who have fully embraced the ways of inbound marketing along with us. One of these customers is Frank Herold from Sarasota Bay Club, a luxury retirement community in Sarasota, Florida.

After reading that last sentence, I am sure there are a lot of questions that popped into your head, first and foremost: inbound marketing for retirement communities? Yes, inbound marketing for retirement communities! 

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How Live Chat is Transforming Sales [HubSpot Messages]

Published on Nov 9, 2016 5:00:00 PM by Kara Inglis


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Partners vs. Clients: Why We Choose to Use the Term Partners to Describe the Wonderful Companies We Work With

Published on Jul 14, 2016 2:00:00 PM by Kara Inglis

In the world of marketing, it is fairly common to hear agencies refer to the companies they do work for as their clients. However, there is a very key word in this sentence: for. See, with inbound marketing, we view the work that is done for each company as a partnership. Both ourselves as the agency and them as the "client" have important tasks and responsibilities to carry out in order to see successful results. 

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The Next Step for Digital Marketers: A HubSpot Inbound Certification

Published on Feb 2, 2016 11:00:00 AM by Kara Inglis

One of the things we pride ourselves on most at Nextiny is our partnership with the inbound marketing geniuses: HubSpot. Through our dedication to inbound marketing, we formed our partnership with HubSpot as a HubSpot Agency Partner. Through our extensive work as inbound marketers, we have reached the status of Gold-Level Partners with HubSpot. One of the biggest steps toward reaching this milestone is the adoption of the HubSpot methodologies for inbound marketing and inbound sales by our staff. As the most recent member of the Nextiny team, I have just recently become HubSpot Inbound Certified (yay!).

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How to Revamp Your Company's Responsive Website Homepage

Published on Jan 28, 2016 11:00:00 AM by Kara Inglis


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