Nextiny Marketing & Sales Blog
Anyone working towards marketing and sales alignment knows that is a challenge. Taking two departments who have historically worked separately and bringing them together is not a small undertaking.
Without generalizing too much, it is safe to say that sales has a different perception of marketing than is actually true, given the tools marketers have today. Once, it was safe to say that marketing created a lot of visually appealing content both in print and online, but that didn’t help sales close customers. That is no longer true today. Today, marketers are data driven. We still follow a strategy that is visually appealing, but that is the cherry on top of the sundae. Visual content is now backed by strategic planning and better yet, data.
What is your email marketing strategy? What are your goals? Chances are if the word “blast” is still in your vocabulary, there is room for improvement. But don’t worry, we are up for the challenge. Effective email marketing should be anything but a blast; it should be specific messaging, sent to a targeted list of contacts who the content will resonate best with.
How do you pull this off? Focus on 6 things: Deliverability, Lead Segmentation, Clear/Concise Messaging, Send Time Optimization, Automation, and Analysis.
In the world of marketing, it is fairly common to hear agencies refer to the companies they do work for as their clients. However, there is a very key word in this sentence: for. See, with inbound marketing, we view the work that is done for each company as a partnership. Both ourselves as the agency and them as the "client" have important tasks and responsibilities to carry out in order to see successful results.
Live chat is a popular website feature that is used by companies looking to engage with their current and potential customers as an additional support system for customer service. As the internet has grown and become a highly utilized source for product and service research, there is now a need for chat that stretches far beyond customer service. With people actively researching their next wants and needs online rather than in person or over the phone, it is time to capitalize on this and engage with them right where they are, on the internet.
This year, Nextiny reached its 15th anniversary as a company and became a HubSpot Platinum Agency Partner and Wistia Gold Partner.
Over the last 15 years, Nextiny has evolved through many iterations of itself. Nextiny began as Destiny Technologies, an IT/website design company which then became an SEO company, and over time turned into an inbound marketing agency by partnering with HubSpot in 2013 and finally rebranding in 2014 as Nextiny, our next destiny -- get it?
Long before Nextiny Marketing became an inbound marketing agency, we worked our way there by establishing our credibility as a website company and SEO experts. We have transitioned to a full scale inbound marketing agency and through this transformation we have been able to bring some of our legacy customers who have fully embraced the ways of inbound marketing along with us. One of these customers is Frank Herold from Sarasota Bay Club, a luxury retirement community in Sarasota, Florida.
After reading that last sentence, I am sure there are a lot of questions that popped into your head, first and foremost: inbound marketing for retirement communities? Yes, inbound marketing for retirement communities!
In April 2014, we formed our partnership with the Silverstein Institute. The Silverstein Institute provides innovative patient care for the treatment of Ear, Nose and Throat disorders. In the beginning, this partnership thrived off of search engine optimization services (SEO) that we provided to help them increase traffic on their existing website. By March of 2016, even though their traffic was growing year over year, the Silverstein Institute (SI) was ready to take our partnership to the next level. After seeing Nextiny grow and develop into an Inbound Agency and HubSpot Gold Partner, they were ready to grow with us. They were prepared to start implementing further inbound marketing practices as displayed through this case study.