Nextiny's Marketing and Sales Blog

Nextiny Marketing & Sales Blog

Megan Sullivan

Recent Posts

How to Upload Soapbox Videos to Wistia

Published on Sep 29, 2017 1:46:05 PM by Megan Sullivan

We're back with another Soapbox Weekly Hack. If you haven’t noticed already, we’re really big fans of Wistia (like, REALLY big fans). So, when they launched their first product, Soapbox, we were quick to become early adopters. If you don’t already know what Soapbox is, check it out here. 

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Soapbox Weekly Hacks: Understanding Wistia Data

Published on Sep 1, 2017 12:58:29 PM by Megan Sullivan

Wistia is a powerful video hosting tool for many reasons (learn more about that here), but one thing that sets it apart from other hosting platforms is the data that Wistia collects and provides users. You can see who watched your video, how long they watched it, what parts they rewatched, where and when they clicked, and so much more. This collection of data is a game changer for video. It’s no longer a guessing game how enticing your thumbnail is or how many people are actually clicking on your call to actions. When you are only using Wistia as a hosting service and aren’t using the tool to track, analyze, and improve, you are sitting on a treasure trove of video marketing gold. But have no fear, here’s how we make sense of all the data that Wistia collects and use it to improve our video content:

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Coffee Talks: 4 Video Marketing & Sales Activities we are Going to Prioritize After WistiaFest [Video]

Published on Jun 26, 2017 1:47:58 PM by Megan Sullivan

For those of you who don’t know, WistiaFest is a conference where over 1,500 video marketers, videographers, in-house creatives, visual strategists, and everyone in between gather together for the love of business video. The best of the best come out to talk about the latest in video strategy, production tips and tricks, video analytics, and so much more.


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Proof That You Don’t Have to be a Professional Videographer for Successful Video Marketing

Published on Apr 4, 2017 4:33:10 PM by Megan Sullivan

So you’ve read the State of Inbound and all the video marketing statistics and you get it, video marketing is important. But it also seems that video marketing requires expensive equipment, an entire production team, and extensive knowledge of cameras and editing software. We would argue that this might not be the case for everyone and here is why:

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