Why We Chose HubSpot
We migrated to the HubSpot CMS (Content Management System) 3 years ago because we wanted to bring all of our websites under one roof. HubSpot makes it easier to manage the sites, find the data we need to improve them, and allows us to personalize the experience for users that are being tracked through the CRM.
HubSpot’s ease of use was a big draw because it allows for more teamwork. Everyone on our team, along with our clients, can make simple changes and updates to the sites without having to dive into complicated code.
Why We Love it
The reasons we love HubSpot’s CMS are almost too many to list in one blog. But here we go anyway:
- Easy to use: One of our favorite aspects of the HubSpot CMS is its simplicity. As stated above, HubSpot’s CMS is easy to use and allows for changes without getting too technical.
- Smart Content: HubSpot’s CMS has the ability to adapt the content and deliver different content to different visitors depending on their status on your conversion path. For example, a brand-new visitor would see different content than someone who has frequently visited or is already in the system as a lead.
- Consistent and Reliable: One of the biggest benefits of working with HubSpot is its ironclad reliability and consistency. You’ll almost never have to worry about your site going down or needing a debilitating update.
- SEO efficient: HubSpot’s CMS is by far the fastest we’ve ever worked with. HubSpot features SEO tools built-in to blog, landing page, and website page creation. It lets you optimize your content for search from the very beginning which is crucial for SEO.
HubSpot CMS provides everything you could need for content management. It provides everything you could need from its ease of use, its ability to adapt, and its extreme efficiency and reliability.